---
title: Ilex Insights | Twitter
description: Twitter | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: twitter

[![](https://blog.ilexcontent.com/hs-fs/hubfs/SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif?width=700&name=SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif)](https://blog.ilexcontent.com/blog/marketing)

## [Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter](https://blog.ilexcontent.com/blog/marketing)

[Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  17 May, 2023 <https://blog.ilexcontent.com/blog/marketing#comments-listing>

Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...

[Read More →](https://blog.ilexcontent.com/blog/marketing)

- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![How to Use Rich Media to Drive Social Media Engagement](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-03-29%20at%2009.56.52.png?width=700&name=Screenshot%202022-03-29%20at%2009.56.52.png)](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement)

## [How to Use Rich Media to Drive Social Media Engagement](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement)

[Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Facebook](https://blog.ilexcontent.com/blog/tag/facebook), [Instagram](https://blog.ilexcontent.com/blog/tag/instagram), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Rich Media](https://blog.ilexcontent.com/blog/tag/rich-media) ,  11 April, 2022 [1](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement#comments-listing)

Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative.

[Read More →](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement)

- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy)
- [Facebook](https://blog.ilexcontent.com/blog/tag/facebook)
- [Instagram](https://blog.ilexcontent.com/blog/tag/instagram)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing)
- [Rich Media](https://blog.ilexcontent.com/blog/tag/rich-media)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-03-15%20at%2014.11.06.png?width=700&name=Screenshot%202022-03-15%20at%2014.11.06.png)](https://blog.ilexcontent.com/blog/5-tips-to-organically-grow-your-social-media-presence)

## [5 Tips to Organically Grow Your Social Media Presence](https://blog.ilexcontent.com/blog/5-tips-to-organically-grow-your-social-media-presence)

[Touch Points](https://blog.ilexcontent.com/blog/tag/touch-points), [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Analytics](https://blog.ilexcontent.com/blog/tag/analytics), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Big Data](https://blog.ilexcontent.com/blog/tag/big-data), [Consistent](https://blog.ilexcontent.com/blog/tag/consistent), [SM](https://blog.ilexcontent.com/blog/tag/sm), [SMM](https://blog.ilexcontent.com/blog/tag/smm), [Snapchat](https://blog.ilexcontent.com/blog/tag/snapchat), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise), [Facebook](https://blog.ilexcontent.com/blog/tag/facebook), [Followers](https://blog.ilexcontent.com/blog/tag/followers), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Instagram](https://blog.ilexcontent.com/blog/tag/instagram), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Medium](https://blog.ilexcontent.com/blog/tag/medium), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Organic](https://blog.ilexcontent.com/blog/tag/organic), [Platforms](https://blog.ilexcontent.com/blog/tag/platforms) ,  17 November, 2016 <https://blog.ilexcontent.com/blog/5-tips-to-organically-grow-your-social-media-presence#comments-listing>

For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.

[Read More →](https://blog.ilexcontent.com/blog/5-tips-to-organically-grow-your-social-media-presence)

- [Touch Points](https://blog.ilexcontent.com/blog/tag/touch-points)
- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Analytics](https://blog.ilexcontent.com/blog/tag/analytics)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Big Data](https://blog.ilexcontent.com/blog/tag/big-data)
- [Consistent](https://blog.ilexcontent.com/blog/tag/consistent)
- [SM](https://blog.ilexcontent.com/blog/tag/sm)
- [SMM](https://blog.ilexcontent.com/blog/tag/smm)
- [Snapchat](https://blog.ilexcontent.com/blog/tag/snapchat)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Enterprise](https://blog.ilexcontent.com/blog/tag/enterprise)
- [Facebook](https://blog.ilexcontent.com/blog/tag/facebook)
- [Followers](https://blog.ilexcontent.com/blog/tag/followers)
- [Growth](https://blog.ilexcontent.com/blog/tag/growth)
- [Instagram](https://blog.ilexcontent.com/blog/tag/instagram)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Medium](https://blog.ilexcontent.com/blog/tag/medium)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Organic](https://blog.ilexcontent.com/blog/tag/organic)
- [Platforms](https://blog.ilexcontent.com/blog/tag/platforms)

[![Screenshot 2019-06-28 14.48.49](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-28%2014.48.49.png?width=700&name=Screenshot%202019-06-28%2014.48.49.png)](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail)

## [5 Things to Learn from Southern Rail's Twitter Fail](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail)

[Transport](https://blog.ilexcontent.com/blog/tag/transport), [Tweet](https://blog.ilexcontent.com/blog/tag/tweet), [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Audience](https://blog.ilexcontent.com/blog/tag/audience), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Campaign](https://blog.ilexcontent.com/blog/tag/campaign), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Southern Rail](https://blog.ilexcontent.com/blog/tag/southern-rail), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Fail](https://blog.ilexcontent.com/blog/tag/fail), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Public](https://blog.ilexcontent.com/blog/tag/public), [Strike](https://blog.ilexcontent.com/blog/tag/strike) ,  03 October, 2016 <https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail#comments-listing>

Southern Rail's ill thought out Social Media campaign, 'Let's Strike Back', that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By...

[Read More →](https://blog.ilexcontent.com/blog/5-things-to-learn-from-southern-rails-twitter-fail)

- [Transport](https://blog.ilexcontent.com/blog/tag/transport)
- [Tweet](https://blog.ilexcontent.com/blog/tag/tweet)
- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Audience](https://blog.ilexcontent.com/blog/tag/audience)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Campaign](https://blog.ilexcontent.com/blog/tag/campaign)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Southern Rail](https://blog.ilexcontent.com/blog/tag/southern-rail)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Digital](https://blog.ilexcontent.com/blog/tag/digital)
- [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing)
- [Fail](https://blog.ilexcontent.com/blog/tag/fail)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Public](https://blog.ilexcontent.com/blog/tag/public)
- [Strike](https://blog.ilexcontent.com/blog/tag/strike)

[![5 Reasons Why You Should Amplify Your Content](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.37.59.png?width=700&name=Screenshot%202021-05-21%20at%2015.37.59.png)](https://blog.ilexcontent.com/blog/5-reasons-why-you-should-amplify-your-content)

## [5 Reasons Why You Should Amplify Your Content](https://blog.ilexcontent.com/blog/5-reasons-why-you-should-amplify-your-content)

[Touch Points](https://blog.ilexcontent.com/blog/tag/touch-points), [Traditional](https://blog.ilexcontent.com/blog/tag/traditional), [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Amplification](https://blog.ilexcontent.com/blog/tag/amplification), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Posts](https://blog.ilexcontent.com/blog/tag/blog-posts), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship), [Channel](https://blog.ilexcontent.com/blog/tag/channel), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Content](https://blog.ilexcontent.com/blog/tag/content), [Content Amplification](https://blog.ilexcontent.com/blog/tag/content-amplification), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy), [CRM](https://blog.ilexcontent.com/blog/tag/crm), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Facebook](https://blog.ilexcontent.com/blog/tag/facebook), [LinkeIn](https://blog.ilexcontent.com/blog/tag/linkein), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Momentum](https://blog.ilexcontent.com/blog/tag/momentum), [Platforms](https://blog.ilexcontent.com/blog/tag/platforms), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  30 September, 2016 <https://blog.ilexcontent.com/blog/5-reasons-why-you-should-amplify-your-content#comments-listing>

Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...

[Read More →](https://blog.ilexcontent.com/blog/5-reasons-why-you-should-amplify-your-content)

- [Touch Points](https://blog.ilexcontent.com/blog/tag/touch-points)
- [Traditional](https://blog.ilexcontent.com/blog/tag/traditional)
- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Amplification](https://blog.ilexcontent.com/blog/tag/amplification)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Blog Posts](https://blog.ilexcontent.com/blog/tag/blog-posts)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Brand-customer Relationship](https://blog.ilexcontent.com/blog/tag/brand-customer-relationship)
- [Channel](https://blog.ilexcontent.com/blog/tag/channel)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Content Amplification](https://blog.ilexcontent.com/blog/tag/content-amplification)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [Content strategy](https://blog.ilexcontent.com/blog/tag/content-strategy)
- [CRM](https://blog.ilexcontent.com/blog/tag/crm)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Digital](https://blog.ilexcontent.com/blog/tag/digital)
- [Facebook](https://blog.ilexcontent.com/blog/tag/facebook)
- [LinkeIn](https://blog.ilexcontent.com/blog/tag/linkein)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Momentum](https://blog.ilexcontent.com/blog/tag/momentum)
- [Platforms](https://blog.ilexcontent.com/blog/tag/platforms)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.46.34.png?width=700&name=Screenshot%202021-05-21%20at%2015.46.34.png)](https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy)

## [THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY](https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy)

[Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Analytics](https://blog.ilexcontent.com/blog/tag/analytics), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Big Data](https://blog.ilexcontent.com/blog/tag/big-data), [Content](https://blog.ilexcontent.com/blog/tag/content), [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight), [Data](https://blog.ilexcontent.com/blog/tag/data), [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [influence](https://blog.ilexcontent.com/blog/tag/influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Online](https://blog.ilexcontent.com/blog/tag/online) ,  28 October, 2015 <https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy#comments-listing>

The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...

[Read More →](https://blog.ilexcontent.com/blog/the-influencing-power-of-data-analytics-in-your-content-strategy)

- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Analytics](https://blog.ilexcontent.com/blog/tag/analytics)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Big Data](https://blog.ilexcontent.com/blog/tag/big-data)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Customer Insight](https://blog.ilexcontent.com/blog/tag/customer-insight)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Data Analytics](https://blog.ilexcontent.com/blog/tag/data-analytics)
- [Social Media](https://blog.ilexcontent.com/blog/tag/social-media)
- [influence](https://blog.ilexcontent.com/blog/tag/influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Online](https://blog.ilexcontent.com/blog/tag/online)

Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/twitter/page/1)

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