---
title: Ilex Insights | Uncategorised
description: Uncategorised | Insights into B2B marketing for tech and telecoms
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: uncategorised

[![Screenshot 2019-06-24 11.21.39](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202019-06-24%2011.21.39.png?width=700&name=Screenshot%202019-06-24%2011.21.39.png)](https://blog.ilexcontent.com/blog/meet-ilex-at-mobile-world-congress)

## [Meet Ilex at Mobile World Congress](https://blog.ilexcontent.com/blog/meet-ilex-at-mobile-world-congress)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [5G](https://blog.ilexcontent.com/blog/tag/5g), [IoT](https://blog.ilexcontent.com/blog/tag/iot), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Mobile](https://blog.ilexcontent.com/blog/tag/mobile), [mobile world congress](https://blog.ilexcontent.com/blog/tag/mobile-world-congress), [MWC19](https://blog.ilexcontent.com/blog/tag/mwc19), [RCS](https://blog.ilexcontent.com/blog/tag/rcs), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom) ,  20 February, 2019 <https://blog.ilexcontent.com/blog/meet-ilex-at-mobile-world-congress#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/meet-ilex-at-mobile-world-congress)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [5G](https://blog.ilexcontent.com/blog/tag/5g)
- [IoT](https://blog.ilexcontent.com/blog/tag/iot)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Mobile](https://blog.ilexcontent.com/blog/tag/mobile)
- [mobile world congress](https://blog.ilexcontent.com/blog/tag/mobile-world-congress)
- [MWC19](https://blog.ilexcontent.com/blog/tag/mwc19)
- [RCS](https://blog.ilexcontent.com/blog/tag/rcs)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)

[![Ilex in 2019: Expertise, Experience and Execution](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.50.22.png?width=700&name=Screenshot%202021-05-21%20at%2014.50.22.png)](https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution)

## [Ilex in 2019: Expertise, Experience and Execution](https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [business](https://blog.ilexcontent.com/blog/tag/business), [Founder](https://blog.ilexcontent.com/blog/tag/founder), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies) ,  15 January, 2019 <https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/ilex-in-2019-expertise-experience-and-execution)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Founder](https://blog.ilexcontent.com/blog/tag/founder)
- [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Technology Companies](https://blog.ilexcontent.com/blog/tag/technology-companies)

[![Content Needs to Be Part of Your Internal Comms](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2014.53.39.png?width=700&name=Screenshot%202021-05-21%20at%2014.53.39.png)](https://blog.ilexcontent.com/blog/content-needs-to-be-part-of-your-internal-comms)

## [Content Needs to Be Part of Your Internal Comms](https://blog.ilexcontent.com/blog/content-needs-to-be-part-of-your-internal-comms)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised) ,  21 September, 2018 <https://blog.ilexcontent.com/blog/content-needs-to-be-part-of-your-internal-comms#comments-listing>

Most content marketing strategies almost only focus on external communications. Yet, it can be just as efficient and effective to communicate internally.

[Read More →](https://blog.ilexcontent.com/blog/content-needs-to-be-part-of-your-internal-comms)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)

[![What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.29.25.png?width=700&name=Screenshot%202021-05-21%20at%2015.29.25.png)](https://blog.ilexcontent.com/blog/what-impact-does-the-way-you-process-data-have-on-your-sales-and-marketing-materials)

## [What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?](https://blog.ilexcontent.com/blog/what-impact-does-the-way-you-process-data-have-on-your-sales-and-marketing-materials)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Analytics](https://blog.ilexcontent.com/blog/tag/analytics), [Big Data](https://blog.ilexcontent.com/blog/tag/big-data), [Brain](https://blog.ilexcontent.com/blog/tag/brain), [Brand](https://blog.ilexcontent.com/blog/tag/brand), [Consumer Behaviour](https://blog.ilexcontent.com/blog/tag/consumer-behaviour), [Content](https://blog.ilexcontent.com/blog/tag/content), [Copy](https://blog.ilexcontent.com/blog/tag/copy), [Data](https://blog.ilexcontent.com/blog/tag/data), [Services](https://blog.ilexcontent.com/blog/tag/services), [Story](https://blog.ilexcontent.com/blog/tag/story), [business](https://blog.ilexcontent.com/blog/tag/business), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Messaging](https://blog.ilexcontent.com/blog/tag/messaging), [Narrative](https://blog.ilexcontent.com/blog/tag/narrative), [Organisation](https://blog.ilexcontent.com/blog/tag/organisation), [Processing](https://blog.ilexcontent.com/blog/tag/processing), [Psychology](https://blog.ilexcontent.com/blog/tag/psychology), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Telco](https://blog.ilexcontent.com/blog/tag/telco), [Telecom](https://blog.ilexcontent.com/blog/tag/telecom), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) ,  05 April, 2017 <https://blog.ilexcontent.com/blog/what-impact-does-the-way-you-process-data-have-on-your-sales-and-marketing-materials#comments-listing>

Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key...

[Read More →](https://blog.ilexcontent.com/blog/what-impact-does-the-way-you-process-data-have-on-your-sales-and-marketing-materials)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Analytics](https://blog.ilexcontent.com/blog/tag/analytics)
- [Big Data](https://blog.ilexcontent.com/blog/tag/big-data)
- [Brain](https://blog.ilexcontent.com/blog/tag/brain)
- [Brand](https://blog.ilexcontent.com/blog/tag/brand)
- [Consumer Behaviour](https://blog.ilexcontent.com/blog/tag/consumer-behaviour)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Copy](https://blog.ilexcontent.com/blog/tag/copy)
- [Data](https://blog.ilexcontent.com/blog/tag/data)
- [Services](https://blog.ilexcontent.com/blog/tag/services)
- [Story](https://blog.ilexcontent.com/blog/tag/story)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Messaging](https://blog.ilexcontent.com/blog/tag/messaging)
- [Narrative](https://blog.ilexcontent.com/blog/tag/narrative)
- [Organisation](https://blog.ilexcontent.com/blog/tag/organisation)
- [Processing](https://blog.ilexcontent.com/blog/tag/processing)
- [Psychology](https://blog.ilexcontent.com/blog/tag/psychology)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Technology](https://blog.ilexcontent.com/blog/tag/technology)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)
- [Telecom](https://blog.ilexcontent.com/blog/tag/telecom)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)

[![Nexflix logo](https://blog.ilexcontent.com/hs-fs/hubfs/Nexflix%20logo.png?width=700&name=Nexflix%20logo.png)](https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy)

## [What Businesses Can Learn from Netflix’s Content Strategy](https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2C](https://blog.ilexcontent.com/blog/tag/b2c), [CEO](https://blog.ilexcontent.com/blog/tag/ceo), [Consumer](https://blog.ilexcontent.com/blog/tag/consumer), [Content](https://blog.ilexcontent.com/blog/tag/content), [Service Provider](https://blog.ilexcontent.com/blog/tag/service-provider), [Stories](https://blog.ilexcontent.com/blog/tag/stories), [Story](https://blog.ilexcontent.com/blog/tag/story), [Strategy](https://blog.ilexcontent.com/blog/tag/strategy), [Streaming](https://blog.ilexcontent.com/blog/tag/streaming), [business](https://blog.ilexcontent.com/blog/tag/business), [Delivery](https://blog.ilexcontent.com/blog/tag/delivery), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Mobile](https://blog.ilexcontent.com/blog/tag/mobile), [MWC17](https://blog.ilexcontent.com/blog/tag/mwc17), [Netflix](https://blog.ilexcontent.com/blog/tag/netflix), [Platform](https://blog.ilexcontent.com/blog/tag/platform), [Reed Hastings](https://blog.ilexcontent.com/blog/tag/reed-hastings) ,  06 March, 2017 <https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy#comments-listing>

At Mobile World Congress last week Netflix CEO and co-founder Reed Hastings discussed the company’s vision and strategy for content in 2017. He explained that while accommodating to things like...

[Read More →](https://blog.ilexcontent.com/blog/what-businesses-can-learn-from-netflixs-content-strategy)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2C](https://blog.ilexcontent.com/blog/tag/b2c)
- [CEO](https://blog.ilexcontent.com/blog/tag/ceo)
- [Consumer](https://blog.ilexcontent.com/blog/tag/consumer)
- [Content](https://blog.ilexcontent.com/blog/tag/content)
- [Service Provider](https://blog.ilexcontent.com/blog/tag/service-provider)
- [Stories](https://blog.ilexcontent.com/blog/tag/stories)
- [Story](https://blog.ilexcontent.com/blog/tag/story)
- [Strategy](https://blog.ilexcontent.com/blog/tag/strategy)
- [Streaming](https://blog.ilexcontent.com/blog/tag/streaming)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Delivery](https://blog.ilexcontent.com/blog/tag/delivery)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Mobile](https://blog.ilexcontent.com/blog/tag/mobile)
- [MWC17](https://blog.ilexcontent.com/blog/tag/mwc17)
- [Netflix](https://blog.ilexcontent.com/blog/tag/netflix)
- [Platform](https://blog.ilexcontent.com/blog/tag/platform)
- [Reed Hastings](https://blog.ilexcontent.com/blog/tag/reed-hastings)

[![Ilex Content Strategies in 2017](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.34.04.png?width=700&name=Screenshot%202021-05-21%20at%2015.34.04.png)](https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2017)

## [Ilex Content Strategies in 2017](https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2017)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [business](https://blog.ilexcontent.com/blog/tag/business), [Future](https://blog.ilexcontent.com/blog/tag/future), [Growth](https://blog.ilexcontent.com/blog/tag/growth), [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telco](https://blog.ilexcontent.com/blog/tag/telco) ,  03 February, 2017 <https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2017#comments-listing>

Ilex Content Strategies is celebrating its fifth year serving global tech and telecoms companies.

[Read More →](https://blog.ilexcontent.com/blog/ilex-content-strategies-in-2017)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Future](https://blog.ilexcontent.com/blog/tag/future)
- [Growth](https://blog.ilexcontent.com/blog/tag/growth)
- [Ilex Content Strategies](https://blog.ilexcontent.com/blog/tag/ilex-content-strategies)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telco](https://blog.ilexcontent.com/blog/tag/telco)

[![Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-05-21%20at%2015.56.31.png?width=700&name=Screenshot%202021-05-21%20at%2015.56.31.png)](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

## [Influencer Opportunities and The Tipping Point](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

[Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised), [Communication](https://blog.ilexcontent.com/blog/tag/communication), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities), [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point) ,  15 April, 2015 <https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point#comments-listing>

It has been 12 years since Malcom Gladwell’s The Tipping Point was released and subsequently hit the New York Times Best Seller List. Gladwell explored the anatomy of influence breaking down how...

[Read More →](https://blog.ilexcontent.com/blog/influencer-opportunities-and-the-tipping-point)

- [Uncategorised](https://blog.ilexcontent.com/blog/tag/uncategorised)
- [Communication](https://blog.ilexcontent.com/blog/tag/communication)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Influencer Opportunities](https://blog.ilexcontent.com/blog/tag/influencer-opportunities)
- [Mapping influence](https://blog.ilexcontent.com/blog/tag/mapping-influence)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [The Tipping Point](https://blog.ilexcontent.com/blog/tag/the-tipping-point)

Page 1 of 1 [1](https://blog.ilexcontent.com/blog/tag/uncategorised/page/1)

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