Jonah Berger, a marketing professor at the University of Pennsylvania and bestselling author, published his book “Contagious: Why Things Catch On” in 2013. The book explores what it is that really...
Making Marketing Work for Sales Teams
In the economic climate the key thing for any business is its bottom line. Sales become increasingly important when there is less money to go around. As well as a great product you also need a crack...
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