Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
London, UK 12th October 2021 – Ilex Content Strategies, a global B2B marketing and communications agency serving technology and telecommunications companies internationally, has released its latest eGuide ‘Borderless PR: Accelerating global sales, creating momentum and communicating innovation with Public Relations built for B2B technology and telecoms organisations’.
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It lacks cost efficiency and excludes small-medium sized businesses that don’t have the scalable budgets required to maintain a physical presence in each target market.
“The traditional hub model offered by agencies to clients seeking international media coverage is an approach that is out of step with B2B organisations. These brands themselves are not bound by territories and can offer global solutions to prospects. The Borderless PR approach means the same agility should be demanded of your agency as well. A PR story needs to be crafted so that it has value for multiple territories and delivers coverage internationally, regardless of location,” said Lucia Barbato, Director & Co-Founder at Ilex Content Strategies.
“A siloed and complicated approach to PR no longer matches the needs of the average B2B tech or telco organisation. This sector should adopt a PR strategy that reflects their agile approach. Borderless PR is the answer.”
The eGuide covers the case for B2Bs to ditch the traditional hub model and embrace Borderless PR, what the new media landscape means for Public Relations, managing PR budgets, increasing return-on-investment and how to create accelerated momentum and communicate innovation.
“Creating a network of agencies that have on the ground presence in your targeted territories is no longer necessary for global coverage. There’s an opportunity for businesses to cut costs by using one experienced agency that can package a story that matters to different targets. Ilex has seen this model ramp-up coverage without adding heavy agency manage costs. Our clients have gone global by putting a compelling story at the centre of their PR strategies and blowing up the traditional. ‘We’ve always done it this way’ is no longer good enough,” said Lucia Barbato.
Ilex provides a comprehensive suite of marketing and communications services that include inbound marketing, local and global borderless PR, sales enablement and strategy and consultancy. It uses the combination of creative content and a simple business model to enable B2B tech and telecoms clients to communicate their innovation globally. It has an established network of global clients in the Middle East, Asia, Africa, Europe and the Americas.