---
title: Why 2024 Will be the year of video for B2B
description: Why 2024 Will be the year of video for B2B? 
image: https://blog.ilexcontent.com/hubfs/2024%20b2b%20image.gif
---

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# Why 2024 Will be the year of video for B2B

[![](https://blog.ilexcontent.com/hubfs/2024%20b2b%20image.gif)](https://blog.ilexcontent.com/hubfs/2024%20b2b%20image.gif)

Our founder and CEO, Lucia Barbato, has been talking to [Communicate Magazine](https://www.communicatemagazine.com)about the importance of video for B2B.

 

**Why 2024 will be the year of video for** B2B

Video has been growing in popularity in recent years as a communications tool for brands. While it has been adopted more easily for B2C players, there is now a clear business case for B2B players to invest in video. For those who are yet to fully embrace the medium, 2024 will be the year they finally take the plunge.

 

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 Posted on 28th February 2024 in [Video](https://blog.ilexcontent.com/blog/tag/video), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Digital Transformation](https://blog.ilexcontent.com/blog/tag/digital-transformation)

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[Global B2B TECH & TELECOMS NEWS (19/02/2024 - 23/02/2024)](https://blog.ilexcontent.com/blog/b2b-tech-telecoms-news-19-02-24-23-02-24-)

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