Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their overall marketing strategy, or a specific campaign, can contribute to revenue growth.
B2B marketing is often seen as optional and not essential. If businesses don’t see a large ROI from their marketing activities, they will scale back and reduce their budget allocation for ongoing and future campaigns.
HubSpot is an intuitive platform built to automate and optimise the inbound marketing activities of a business to generate more leads and accelerate growth.
HubSpot is a great tool for marketers to increase the value of their campaigns that will ultimately contribute to a high ROI and convert leads into customers. HubSpot conducted a study on the ROI of using its marketing platform. Highlights include:
HubSpot has also created an ROI calculator that simulates the potential ROI that you could realise if conducting inbound marketing with HubSpot software.
Here at Ilex, we’ve seen the huge potential of HubSpot from our own marketing to our clients. If you would like to know how HubSpot can create a high ROI for your marketing activities, book a meeting today.