Author Malcolm Gladwell believes that “Sometimes the past deserves a second chance”. In line with this view Gladwell has recently examined overlooked behaviours and explains them using new insights.
In one of Gladwell’s recent podcasts he looks at how good ideas, despite proven to be effective, don’t stick and what it is that influences people to adopt a good idea. This is a social phenomenon that stuns many sociologists.
Gladwell has now researched and explained why this happens with clear examples and case studies throughout his podcast ‘The Big Man Can’t Shoot’.
This episode sees Gladwell explore Granovetter’s threshold model of collective behaviour to explain why good ideas don’t always stick.
https://www.youtube.com/watch?v=1dKkJxQwVvI
