Ilex Insights

Why 2024 Will be the year of video for B2B

Written by Ilex Community Manager | 28-Feb-2024 17:15:46

Our founder and CEO, Lucia Barbato, has been talking to Communicate Magazine about the importance of video for B2B.

 

Why 2024 will be the year of video for B2B

Video has been growing in popularity in recent years as a communications tool for brands. While it has been adopted more easily for B2C players, there is now a clear business case for B2B players to invest in video. For those who are yet to fully embrace the medium, 2024 will be the year they finally take the plunge.

 

 

Contact us today to learn how we can help you stand out in a crowded market with expert content creation: info@ilexcontent.com