Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as ever; it will help you nurture the leads, get the sales and create repeat business.
HubSpot defines an email list as a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. They are used to build a relationship with potential customers in a personal manner.
Email marketing databases naturally degrade by about 22.5% every year, as people change or abandon email addresses, or just stop engaging with your email content. It is essential that you're constantly adding fresh contacts to your email marketing campaigns to generate new leads and keep your numbers increasing.
To make the most of your email marketing, we’ve created 5 top tips on how to grow your email list:
Tip 1: Create Outstanding Email Content
It’s crucial that you’re create interesting and relevant content. By delivering exciting content, it’s more likely that you will maintain subscribers and they will forward your emails within their network. It’s important that audiences have a positive engagement with your material.
Tip 2: Promote an Online Contest
Social media accounts can be used as a tool to promote free giveaways in exchange for email contact information. This opportunity can be used to get contest entrants to access your website and sign up to email lists using their email address.
Tip 3: Ask Website Visitors for Feedback
On certain pages of your website, include a form that asks visitors for questions they have about your business. A live chat tool can also be used to invite questions and email addresses from users who have stayed on your website for a certain length of time. You can also add in discount codes for participants after they have answered all your questions.
Tip 4: Create 'Bonus' Content
Give away bonus content in exchange for email addresses. In order to gain audience interest, you need to provide them free content first, and then offer ‘bonus’ content which provides advanced tips that they can access by supplying their email address through a landing page.
Bonus content, such as content upgrades, are unique to the specific content that audiences are already engaging with on your site.
Tip 5: Make Your Opt-In Form Prominent
Many sites favour social media icons over email sign-ups. It is important not to underestimate the value of your email list. Sign-up forms can be put to maximum use when they are placed where visitors can see them and be encouraged to use them. If you want to go a step further, using lightbox popups make it impossible for audiences to miss the form.
With these five tips, tech and telecoms companies can engage their target audience through email marketing to successfully grow a thriving email list.
At Ilex, our expert team are at hand to help develop your inbound strategy, so you can generate, close and nurture leads successfully. Book a consultation with us to find out more.
