Landing pages are a key component in B2B marketing campaigns. They are the first page a user ‘lands’ on when they click on a link and are not always part of your main website. Landing pages are...
5 Tips on How to Grow Your Email List
Email is a direct line to your audience. A massive 2.6 billion people worldwide use email, in comparison to Facebook’s 1.7 billion users. Creating and growing an email list is still as relevant as...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
Ilex is a Finalist in the Digiday Marketing Awards
Ilex is excited to announce that we’re Finalists in The Digiday Marketing and Advertising Awards Europe. We’re up for the “Best Branding B2B Campaign” award for our work with Stage Intelligence, an...
The Christmas Ad: Targeting Audiences with Compelling Christmas Content
Christmas advertisements have become an annual event that audiences seek out on TV, search for online and share across Social Media. These adverts have evolved to become integrated campaigns that...
Make email campaigns work for your B2B organisation with 5 simple steps
As consumers, we receive a lot of emails every day, many of which we often disregard. If done correctly, newsletters offer an effective way to get your message across and encourage a call to action...
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
3 Tips for Getting Started on LinkedIn
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...
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