In today's marketing world, media campaigns have become a cornerstone of day-to-day business. Getting your message out through targeted channels has never been easier, with social media platforms...
Why 2024 Will be the year of video for B2B
Our founder and CEO, Lucia Barbato, has been talking to Communicate Magazine about the importance of video for B2B.
Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers
Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers
Global B2B TECH & TELECOMS NEWS (04/12/2023 - 08/12/2023)
This week's roundup looked at the top news stories from the Global B2B tech & telecoms industry.
Meet Ilex at Capacity Europe 2023
Our Director, Matthew Whalley will be attending Capacity Europe in London from the 17th - 19th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...
The PR and Marketing Shift: ESG, Executive Positioning and a Changing Business Landscape
Public Relations (PR) and marketing have seen drastic shifts in recent years. Online platforms and social media have fundamentally changed how PR is delivered and received. It’s important for...
What Are the Implications of Generative AI for Public Relations?
Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...
Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter
Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...
Ilex Attending CCT 2023
Meet Ilex at The Cloud, Content and Telecoms Summit in Dublin, from the 20th-21st June.
The Importance of SEO in Achieving B2B Marketing Success
Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...
