Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads. Although using social media as a part of the content strategy isn’t new, B2B companies tend to overlook its potential altogether. This can be due to the inability to engage audiences or the difficulty in tracking the return on investment (ROI).
The real challenge for B2B companies is choosing the right social media channels that capture their target audience and assists in achieving their marketing objectives.
Here at Ilex, we believe there’s a lot of thought that goes into choosing the perfect channels. Luckily for you, our team of social media experts have outlined all the groundwork to help get you started.
- Step 1: Establish Your Target Audience.
It sounds simple but many B2B companies create social channels that don’t sync to the demographics of their target audience. There’s no point creating a Pinterest page if your customer base is using Twitter. The first question you should ask is: Who are my intended audience and what platforms do they use? Answering these questions can help you decide which social media platforms work best in achieving your marketing objectives.
- Step 2: Social Media Rivalry.
Sometimes it’s easy to forget about your competitors when it comes to social media. However, keeping track of them can enable you to see what works and even learn from their mistakes. This can allow you to make informed decisions, ensuring your content is the most effective it can be.
- Step 3: Determine Your Social Media Goals.
Building a solid foundation is vital in any situation, so don’t let your social media crumble. Setting goals can allow you to streamline further the type of content you create and the channel you choose to engage your target audience on. By doing this you can easily create key performance indicators (KPIs), allowing you to track the effectiveness of your social media from the start.
These simple steps will allow you to define and establish the right social media channels suitable for your B2B company needs. If you’re still unsure and want some expert advice, our team are always on hand to help.
Book a Meeting with us and see how we can create more touchpoints for influencing your target audience.
