LinkedIn has transformed from being a professional networking platform to an integral marketing tool used by businesses in over 200 countries. 66% of B2B organisations said that LinkedIn generated...
Retention and Loyalty KPIs: What are they and Why Should I Track Them?
Customer retention and loyalty is key to your company’s success. Loyal customers can amplify word of mouth, be more receptive to your other offerings and be more forgiving of any issues that occur....
Engagement KPIs: Everything You Need to Know for Your B2B Business
Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...
How B2B Businesses Can Create New Opportunities with Social Media Marketing
Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy....
5 Top Tips for Creating a Strategic Content Calendar
Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...
B2B Social Media: How to Choose your B2B Channels
Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads....
3 Tips for Getting Started on LinkedIn
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...
5 Reasons Why You Should Amplify Your Content
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...
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