Using LinkedIn to promote products and services has become an important part of B2B marketing strategies. Although most companies are actively promoting themselves on LinkedIn, they can benefit from actively sharing and promoting their business milestones and using LinkedIn to build momentum.
LinkedIn operates the world’s largest professional network on the Internet with more than 630 million members in over 200 countries and territories. It makes sense that businesses are turning to the platform to attract new customers, with two professionals joining the network per second; it is a great way to target your audience directly.
At Ilex, we believe that sharing business milestones can significantly benefit your business and add depth to your company's presence on LinkedIn. We’ve answered a few of the common questions our clients ask us about celebrating milestones online.
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What sort of things should my business be sharing with our followers?
Several occasions warrant sharing with your audience. Milestones that communicate business growth are a great place to start. Whether you've signed a new partner, hired a new employee, or entered a new geographical market, these are major milestones that your audience need to know about.
Celebrating anniversaries is also a great way to demonstrate business growth. If you’re celebrating another year of business, sharing this with potential and existing customers promotes the idea of success and indicates that your business is growing.
What are the benefits of sharing our milestones on LinkedIn?
A massive benefit of celebrating your business on LinkedIn is that it builds momentum. Hitting a milestone is an indicator of success. Audiences tend to assume that if you have been successful, you will continue to be. It puts the company in a positive light and builds trust with potential customers.
Sharing company milestones will communicate your company’s mission and vision and give your audience an insight into your business. For example, if your mission is to provide your product or service globally, sharing the news you entered a new region is a great way to show your audience what you are working towards.
A lot of social media marketing strategies rely on promoting products and services. Celebrating milestones is also an excellent opportunity to share what your business has been doing outside of selling. It can be a great way to communicate how your business is supporting its industry or giving back to the community.
One of the most significant benefits of using LinkedIn to share your company news is direct engagement with your target audience. Rather than sharing your news with a media outlet and hoping the right people find it, LinkedIn allows you to put out the news in front of the right people. It also prompts them to engage with your business. This creates stronger ties with your audience and builds rapport.
How can we effectively communicate our milestones?
Social media has changed how businesses engage with audiences. There are several ways you can share your milestones on LinkedIn.
If you have shared your news as a press release, LinkedIn is a great way to share it with your followers. We would suggest sharing a written post with a link to the press release on your website. Not only does it get the news in front of your followers, but it also prompts them to click through to your site. This improves your website engagement rate and increases the chance of your followers exploring your website.
Another great way to share news is through video. When scrolling through social media, audiences enjoy content that is easy to consume. A short video detailing your achievement is an effective way of sharing news without taking up too much of your followers' time and keeping them engaged.
We believe that B2B businesses shouldn’t be shy when sharing company wins on social media.
If you would like to learn more about creating a positive LinkedIn presence by sharing your company milestones, book a meeting with us here:
