The world of B2B marketing can often seem overwhelming. With an ever-expanding list of potential platforms, tools and channels to choose from, you may wonder where it is best to invest your time and effort, and whether maintaining a LinkedIn page is worth your while.
By using LinkedIn, not only can you gain followers, increase brand awareness and expand your reach, but you can also drive a new audience to your company’s website and generate leads.As a B2B tech or telco business, the bottom line on social media is to meet business objectives and hit KPIs. Other social media platforms such as Facebook, Twitter or Instagram can increase B2B brands digital footprint and help with other business objectives, such as recruitment. However, LinkedIn is where your work-minded target audience decide which vendor to choose, and it is where your content will influence and catch the attention of potential customers with the greatest effect.
The aim of B2B marketers should not be to create viral posts, which often offer very little value for an extended amount of time. Instead, you need to view LinkedIn as a key element of your marketing strategy and should expect to play the long game in order the gain the most from the platform.
We have compiled a list of benefits below which demonstrate the value of a LinkedIn account:
Benefits
- Lead Generation
LinkedIn generates leads 227% more effectively than Facebook and Twitter, according to HubSpot. This shows just one of the benefits of the platform. While likes and shares may not be as many as your business would like, the ‘under the radar’ driven traffic is actually far more important to your business’ growth and development.
- Content Distribution
According to a CMI report, nearly all B2B marketers who distributed content via organic social media use LinkedIn. This is due to LinkedIn users having similar goals as job seekers, recruiters, businesses, and professionals, and therefore it is the perfect platform for proving your worth and showing what you offer as a business.
- Reach
Having a LinkedIn presence provides global access to your company, LinkedIn states that 800 million active users in 200 different countries and regions around the world use the platform. This expands your reach to a much higher level and creates new opportunities for your business.
- Potential
According to Statista, LinkedIn is the most popular social media platform amongst 92% of Fortune 500 companies. This shows that larger companies understand the potential of using LinkedIn for business.
- SEO
According to eMarketer, the platform is a top-three player in B2B digital advertising worldwide. Users have an expectation to find business and industry related content and will actively use LinkedIn as a search engine to find it. Therefore, SEO plays a huge role, and it is imperative to use keywords and hashtags in every post to increase the reach and potential engagement of your content.
The Answer…
LinkedIn IS worth your time. By making effective networking connections, your content will be put in front of relevant decision makers, raising your brand awareness. Alongside consistent quality content, the audience you cultivate will grow to trust you as a business and value your industry insight, putting you at the forefront of their mind when the time is right to engage your services.
If you would like to learn how to increase your LinkedIn following read our blog here: https://bit.ly/34g5y47 or book a meeting with us below.
