The new year will bring a range of opportunities for your business and one of the biggest will be industry awards.
There may be a perception that entering awards is time-consuming and expensive, but in every step of the process, there is value. From entering to being shortlisted and then winning the category, your business has something to gain. With the potential to generate awareness, build trust and create new business relationships, the benefits of entering awards are paramount.
If you are considering entering an awards programme but are unsure if it is worthwhile, here are four reasons why your organisation should enter awards in 2023:
- To Generate Awareness
Entering an award generates huge awareness for your business. Positioning yourself in the eye of stakeholders and competitors stands you in the best place to gain recognition, interest and consequently customers.
The opportunity to publicise and capitalise on your achievements within an awards programme shouldn’t be overlooked. Both promoting your organisation's successes throughout the process and gaining additional exposure from the award organiser’s marketing efforts increase brand awareness.
- To Become a Trusted Voice
Being recognised in your field of work increases trust among new and existing customers. Winning awards boosts your organisation's reputation, sets you apart from the crowd and positions you as a reliable and reputable company.
Being recognised by awarding bodies acts as a powerful selling point for potential prospects and improves client retention. The whole process reinforces why your existing customers should continue to choose your succeeding business. Becoming a trusted voice will drive new attention and open doors to new opportunities.
- To Gain Third Party Endorsement
Achieving industry recognition from the judging panel made up of leaders and experts in the field, grants a seal of approval over your business with the declaration that you are the best in class. Winning an award is a key way to differentiate your organisation, enabling you to benefit from esteemed third-party endorsements.
No matter the size of your company, awards offer the chance to have your name stand against others in the industry. Competing with other businesses allows you to benchmark your work and helps to see how you measure up, aiding your business to progress.
- To Boost Morale and Attract New Talent
Participating in awards is a way of acknowledging the hard work of your employees and provides a further purpose to their work. With a stronger desire to continue to perform well for the company, employees will further business success with the validation that the work they are doing is supporting progression.
Entering and winning awards positively influences the recruitment of new talent that want to be involved in a reputable organisation. The best companies attract the best employees and winning an awards program demonstrates you are respected and credible in your field and have an environment people want to work in.
While entering awards can bring a host of promotional benefits to your organisation, it is vital that you know how to write an award that will get you noticed. As the new year approaches, consider the value of entering awards by discovering the array of award programmes that will benefit the future of your industry.
The Ilex Content Strategies team are experts in securing company award wins through successful award writing. See our how-to guide to gain insight into how to form an award that will produce results, allowing you to benefit from all of the above: https://bit.ly/3HeJfgL.
If you would like any more information or support with writing award entries or how to pick out the right awards for your organisation, get in touch with us today: https://bit.ly/3Yi90ms
