Marketing is usually top-of-mind when looking at the features and capabilities of HubSpot but that isn’t all it can do. When we talk to B2B tech and telecoms customers, sales teams get excited about a whole suite of unexpected features that make their lives easier and more productive. HubSpot makes it simple to input, access and optimised customer data to go from a stranger to conversion seamlessly.
B2B tech and telecoms sales teams often struggle to keep their CRMs up to date and on top of new leads but that doesn’t need to be a pain point anymore. HubSpot recognised the importance of making a salesperson’s role as straightforward and time-efficient as possible.
To help with this, they have produced five new features:
- Email Templates & Sequences - Email sequencing is a useful method of planning and sending emails. Sales teams can create emails as templates and set them to trigger when a user performs a specified action. In a salesperson’s day-to-day life, they probably send the same set of 20-50 emails over and over. On HubSpot, you can save emails as templates, add them to an email sequence and customise them before sending them out. This saves a ton of time and frees the team to focus on adding value for customers rather than writing emails.
- Business Cards Scanning - So, you’ve networked well at an event or conference and have received numerous business cards for follow up conversations. It is now time to log their information and create contacts. Unfortunately, it seems to take longer than the event itself! HubSpot users will no longer face this problem as a recent update provides users with a scanner for business cards. The software successfully registers a person’s first and second name, job title, email address, phone number and workplace URL. It is available on the HubSpot app, which is compatible with both Android and iOS platforms.
Download our ebook today!
- Accelerate Sales with Video - Video is an excellent method of connecting with your prospects. It is an efficient method of communicating as there are no long emails or large paragraphs for the viewer to read. With the new HubSpot one-to-one video function, users will be able to communicate with their audiences via screen capture. This enables prospects to view how actions are performed (if it is an instructional video) or how website items may look if purchased. Therefore, creating a more informed prospect and a better customer experience.
- Track your Emails - Email communications can be tricky. A sales team member doesn’t necessarily know when, or even if, their email has been read. This makes their life incredibly hard when it comes to following up emails and continuing the communication process with prospects and leads. HubSpot users now benefit from email tracking, which not only allows visibility into when emails have been opened but also whether attachments have been downloaded or links have been clicked. This gives sales members insight into how informed the prospects are and also allows for email analysis. If the emails have been opened, but no actions have been performed, perhaps an adaption to the email template is required for improved conversion rate.
- Boost Website Interactions with Chatbots - Website chat capability is a crucial component of any website which aims to sell services or products. It is a simple and effective first point of contact between the sales team and potential customers. Sometimes, the questions asked on these platforms can revolve around site navigation, but it is a selling tool also. HubSpot offers a website chat add on, enabling sales and customers to interact over the website. The site also provides a ‘chatbot’ option which can register how long a user has been on a page and send pre-set template messages to users in the attempt to generate a conversation. If this occurs, a sales member can take over the proceedings and continue the conversation.
With these five new features, sales teams utilising the capabilities of HubSpot will now possess an informative, optimised and time-efficient sales platform.
At Ilex, we continually benefit from HubSpot’s inbound marketing features and have created a complete method to advance both our and our clients’ performance. If you would like to learn more about how to use HubSpot or how we help optimise the potential of your HubSpot, book a consultation.
