B2B marketing can quickly become complex. With different software or applications for every aspect of your strategy, it can be surprisingly easy to lose track of all the various platforms. You may find, when trying to collate all of your information, that some of these platforms do not integrate very well, if at all!
You can use Hootsuite to send and oversee your social media. You can use multiple ad managers to monitor performance across social media and search engine platforms. You can use a Content Management System (CMS) to control and monitor your website. We could discuss email management systems, website chatbot software, freelance web developers, SEO agencies, the list goes on and on.
But why become an expert juggler when all of these functions can successfully co-exist on one platform?
HubSpot, an inbound marketing software, provides an excellent solution for B2B companies to construct all of these different processes from one centralised hub. It successfully provides a platform that has all of the controls to conduct marketing and monitor your conversion rate of prospects to leads, leads to customers, and customers to retained customers.
5 Tips for Planning a B2B Campaign
It successfully grants B2B companies a platform to create an online presence. With website management (blog and web page creation), social media and content strategy platforms, Ad management/analysis capability, as well as an inbuilt SEO algorithm that can optimise your web content and link pages with simplicity, HubSpot provides the opportunity for a stronger domain authority.
Of course, presence isn’t enough. Converting leads and retaining customers is the most important aspect of any business. HubSpot recognises this and has plenty of tools which enable you to achieve optimal conversion. It provides email sequencing, CTAs, chatbots, and live chat functions. These features allow you to communicate with both current and potential customers, market to them, and learn more about them. From this, you would be able to create accurate Buyer Personas.
Measuring revenue and ROI is a crucial aspect of any profitable B2B company. HubSpot provides campaign report tools so businesses can analyse how successful their campaigns are, alongside website analytics to test and evaluate the website and compare page figures. Attribution reporting is also available so conversions can be attached to campaigns efficiently and accurately, ensuring the correct conversions are being attributed to the appropriate campaigns.
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At Ilex, we have experience with several different methods that B2B tech and telecom companies use to perform their marketing activities, each having their strengths and weaknesses. One issue throughout is accessing our clients’ multiple platforms. However, if one platform controlled every aspect, it would make accessibility, visibility and manoeuvrability of information straightforward and efficient.
If this wasn’t enough, HubSpot also has sales and CRM functionality. Imagine only using one platform for three of your B2B company’s most important divisions.
We champion HubSpot because of its simple design, user-friendly experience, and logical approach to inbound marketing. If you would like to learn more about HubSpot, or how to optimise your B2B marketing, book a consultation today.
