Building a social media strategy has become crucial for B2B organisations and their marketing plans. In fact, according to Hootsuite, 73% of all marketers ranked "increased acquisition of new customers" as their main outcome for social media in 2021.
B2B companies can achieve other outcomes through social media, including increasing brand awareness and driving conversions like leads, purchases, or service/product enquiries.
Social channels are constantly innovating and bringing the latest content trends to their audiences, so it’s essential to keep up to date to use them to your advantage. Consistently publishing content will help you build an online presence, reach potential customers, and interact with existing ones.
Scheduling and automation tools can make it simple to manage all your social media channels through one platform and help to build a consistent social media marketing strategy. These tools allow you to easily schedule one-off posts, as well as large groups of posts, so you can maintain consistency. You can also schedule posts to be published for times outside office hours, which can be highly effective for B2B companies aiming to target a global audience, with posts aligned with their respective time zones.
Social Media Complexities
According to Status Brew, 47% of marketers say that developing social media strategies to support overall business goals is their first challenge.
A lack of time and resources can prove a challenge B2B companies seeking to deliver an effective social media strategy. Manual posting can be time consuming, unreliable, and create a very repetitive workload, especially if your company requires daily posting across multiple platforms. It can be tricky to stay consistent and efficient across all the social media channels, since each one has its own way of publishing and reaching several types of audiences.
Deciphering analytics for your social media posts without social media management software to aid can be a massive task to handle. Comparing and analysing the results of each post and creating a weekly report is an important aspect of social media monitoring. When planning a social media strategy this element shouldn’t be overlooked.
Scheduling and Automation Tools on HubSpot
Scheduling and automation are social media tools that can help you manage your B2B organisation's social network more effectively by increasing the consistency of your content publishing times and optimising your posts.
You will find these tools in social media management software like HubSpot, Hootsuite and many others. For example, HubSpot offers an all-in-one system where you can manage multiple platforms such as Twitter, Facebook, and LinkedIn in one place, which makes it easier to manage your accounts effectively.
Although you can choose the specific times your content should be published, HubSpot will also suggest the best times to publish for optimal engagement. This information is gathered by HubSpot assessing engagement rates across previous posts and seeing which times tend to gain the best result.
The Tools for Social Media Success
Investing in a social media automation tool can help your marketing team achieve their social media goals efficiently and effectively.
Instead of constantly focusing on the deadlines for social media posts and spending a long time going on each platform to publish manually, they can schedule posts for the upcoming days, weeks, or even months in one, then not have to worry about them. They can dedicate more time to creating new and exciting content for your B2B company, increasing reach and brand awareness.
Ilex is a certified HubSpot partner, and we can help you with onboarding and optimising the platform to automate your sales and marketing strategies, including social media.
We are experts in Inbound marketing for all kinds of tech and telecoms businesses and play a key role in helping our customers to attract, engage, and convert leads into customers.
Book a consultation today: https://weare.ilexcontent.com/our-services
