Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers
How to Use Rich Media to Drive Social Media Engagement
Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative.
Engagement KPIs: Everything You Need to Know for Your B2B Business
Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...
Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking
The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...
Tracking the Right KPIs for Your B2B Social Media Strategy
Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right...
How B2B Businesses Can Create New Opportunities with Social Media Marketing
Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy....
5 Top Tips for Creating a Strategic Content Calendar
Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar...
How to Promote Your B2B Company with Hashtags
Hashtags are a key element to a B2B social media strategy. You need to know how to strategically implement them into your content in order to expand your content reach, amplify your brand, target...
B2B Social Media: Getting Started Fast
Social Media can be one of the fastest and most efficient ways for B2B brands to drive awareness and target leads. Using Social Media for marketing isn’t new but B2B organisations tend to be late...
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