When you understand how your customers are searching, and what they’re searching for, you gain a greater understanding of what matters to them – and that’s an advantage for any business. Identifying, serving and solving customer needs and challenges is crucial for business continuity.
According to Internet Live Stats, 3.5 billion Google searches are made every day.
Here at Ilex, we’ve put together a quick guide of 5 trends you should be searching for to help optimise your 2020 marketing strategies and target your customer needs correctly.
Customer Reassurance
Customers are consistently asking the internet questions, comparing products or services and reading reviews before evaluating their options to make a final decision. Searches for user review websites, across all sectors, have increased year on year. According to Internet Live Stats, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before.
Consumers are relying on their searches to provide them with the best result. You need to make sure as a B2B company that your SEO is fine-tuned correctly in order to rank high in searches. You can also create a frictionless customer experience with an easy-to-use website and offer clear value propositions and calls to action.
Customer Convenience
In a competitive market, with consumers seeking even more convenience than ever before, a key priority for businesses is to simply show up. Being consistent on social media channels will not only increase your traffic, but ultimately could turn consumers into leads. If you want to drive growth, as well as align your marketing to your business objectives, it’s also important to understand the impact of your media touchpoints on the consumer journey. If your business isn’t there, another company will be.
Customer Personalisation
As consumers seek to personalise their experiences, businesses should stay clear of one size fits all. By exploring search trends and queries that your customers are asking, you gain a deeper understanding of why people are searching. Consider automated solutions like an email sequence to predict intent and personalisation of experience for every single customer you are targeting, that just wouldn’t be possible manually. You can also deliver tailored advertisements that drive specific results.
Customer Objectives
Consumers are searching for products and services that matter to them and with new technologies, searching is getting smarter. With new technology like voice recognition your business has to be ready for digital transformation. Clarify and strengthen your objectives, brand identity and proposition, and how you structure your information to obtain customer trust and value.
Customer Exploration
Consumers in exploration mode look to be inspired and motivated by businesses’ advertisements and services. Create a visually rich, fully curated experience to allow consumers to explore products and help them decide where to buy when they search for more general terms. By increasing your business’ relevance and discoverability in the industry, consumers will start to validate their decision making.
Here at Ilex we understand the importance of correctly implementing the right search trends to drive growth. We’ve helped many B2B businesses and we can help you too.
At Ilex, our expert team are here to help you optimise your marketing strategies with search trends. Book a meeting today.
