How Graphic Motion is Revolutionising B2B Marketing
Content marketing is vital for all kinds of businesses to attract and retain customers, establish thought leadership, generate leads, and support sales teams. By creating valuable and relevant content that addresses their target audience's needs and pain points, B2B tech and telecoms businesses can engage with their audience and build trust across multiple touchpoints, which is essential for generating leads and driving sales.
One type of content that has recently stood out for B2B marketing is graphic motion, also known as motion graphics. They are a form of digital animation that combines graphic design with animation techniques. It is used to create visually appealing and engaging animated sequences that can be used in various media such as film, television, advertising, and the web. With the help of software and digital tools, graphic motion can bring static designs to life, giving them movement, dimension, and emotion.
By combining design, animation, and technology, graphic motion creates dynamic and impactful visuals that can communicate complex ideas and stories simply and engagingly.
Stand out from the crowd
According to the Content Marketing Institute, 78% of marketers report that their organisation will invest in video content in 2023. This is because videos can engage audiences and communicate information in a way that is both visually appealing and easy to understand.
Graphic motion can add an extra layer of dynamism to video content and help marketers stand out in a crowded digital landscape. By incorporating graphic motion into content marketing strategies, businesses can create visually stunning and impactful videos that capture the attention of their target audience and drive conversions.
It is also commonly used in advertising and marketing to grab viewers' attention and convey messages in an engaging and memorable way.
Regardless of the type of animation used, the key to creating effective graphic motion content is to tell a compelling story and engage the viewer. It’s a great differentiator to add to any B2B content marketing strategy.
Overcoming Content Challenges with Graphic Motion
Visual content has become a critical component of B2B marketing, with businesses seeking to engage their target audience and stand out in a crowded online landscape. However, achieving meaningful visual content can be challenging. B2B tech and telecom companies, in particular, face the challenge of dealing with complex and technical subjects.
Graphic motion can help to overcome some of these challenges by providing a unique and engaging way to communicate your message and grab the attention of your target audience.
Here are some of the advantages of incorporating graphic motion into your B2B content marketing strategies:
- Engagement: Graphic motion is more engaging than still images as it adds movement and animation to the content, making it more visually exciting and dynamic. This can help to capture and hold the attention of viewers for extended periods of time.
- Explanation: Graphic motion can also efficiently and effectively explain complex ideas and processes. For example, using animation to show how a product works can aid the viewer’s understanding of its features and benefits.
- Branding: When using this kind of content, you can create a consistent visual identity for a brand, allowing the company to communicate its values and personality in a more effective and simplified way.
- Versatility: Graphic motion can be used in various formats, such as educational videos, user interface (UI) animations, animated logos and typography, infographics, presentations, GIFs on social media, and more.
Graphic Motion in Your Marketing Content Strategy
To successfully incorporate graphic motion content into your marketing strategy, it’s essential to ensure that it is well-designed and can effectively transmit the intended message to the target audience.
Additionally, it's crucial to ensure that the motion graphics are optimised for different viewing platforms and devices, such as desktop computers, mobile devices, and large screens.
Brands need to track and analyse their content's performance to understand what is working and what is not, then adjust accordingly. This can include A/B testing different types of content, calls-to-action, and distribution channels.
B2B brands should also consider how their content can be repurposed and reused to maximise their investment. Brands must have a well-planned and executed content marketing strategy to generate leads effectively and achieve their overall business objectives.
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Ilex specialises in crafting compelling, engaging, and effective content that can take your marketing strategy to the next level. Animation can help you to better connect with your audience and achieve your business goals.
Contact us today to schedule a free consultation and learn how we can help you stand out in a crowded market with your content marketing efforts: info@ilexcontent.com
