Depending on whether you’re completely new to the world of marketing, or an established business looking for the best marketing automation tool, you may or may not have heard of HubSpot.
HubSpot is a software platform for inbound marketing, sales and service. It provides a comprehensive set of tools for successful marketing campaigns, with different tools supporting each stage of the buyer’s journey.
With its inbound approach to marketing, HubSpot aims to attract more visitors and engage and convert more leads into delighted customers. By taking a helpful rather than intrusive approach to marketing, you can focus more on your potential customers’ challenges and actually provide solutions that they’re interested in.
HubSpot has different options depending on your area of interest, and the scope of tools you’re looking for. We’ve outlined each ‘Hub’ offered by HubSpot below, to help you better understand HubSpot and how it can benefit your business.
HubSpot CRM
This is the platform at HubSpot’s core. It operates as a freemium model, with the free version containing everything sales teams need to get started quickly. It’s ideal for startups and small businesses that are new to customer relationship management (CRM), offering a suite of free tools for managing unlimited contacts and leads, tracking deals, and monitoring sales performance.
For businesses that are not new to CRM, HubSpot offers premium features to enhance their experience further, removing limits on features such as email templates which are limited to 5 in the free version.
As the CRM is essentially the database, businesses looking for a comprehensive approach will need to look into the marketing, sales and services features, which offer more advanced features.
Marketing Hub
Marketing Hub provides all the tools you need to run a successful marketing campaign from start to finish. With a whole site of features including social media, blogs, landing pages, emails, SEO, marketing automation and analytics, Marketing Hub ensures you can create engaging content that creates more leads and customers.
It’s all about attracting, engaging and delighting more potential and current customers throughout the whole buyer’s journey, for the best end results.
Sales Hub
Sales Hub makes it easy to manage, track and communicate with leads and customers. With tools including free calling, meeting scheduling, pipeline tracking and email templates and sequences, more deals can be closed at a faster pace.
Sales teams no longer have to waste time manually inputting data or writing the same emails over and over again – Sales Hub makes it easy to be more productive and exceed your targets.
Service Hub
Great customer service is at the heart of any successful business, and HubSpot has a dedicated hub just for that. Service Hub is all about managing customer relationships to not only meet their expectations, but exceed them. Tools include live chat, reporting and goals, conversational bots, customer feedback and support tickets, which all work together to build outstanding customer service.
The result is truly delighted customers that become ambassadors for your brand, helping to grow your business further.
HubSpot provides all the essential tools to grow your business with the marketing, sales and service it needs to succeed, and this blog just scratched the surface. Whether you’re a startup, SMB or a large enterprise, HubSpot has different options to suit everyone.
To learn more about how HubSpot can help your business book meeting today!
