In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
B2B Decision-Making: How Buyers Choice Paralysis is Affecting Your Sales
Have you ever been overwhelmed by the number of choices you have for a purchase that is seemingly simple? It could be at the beach, buying an ice-cream and you cannot pick between the 10 flavours on...
TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING
Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...
Why Your B2B Sales Team Should Be Using Email Sequences
Email sequences are an essential part of your sales development strategy. An email sequence is a series of emails automatically sent to your contacts by your sales team. They allow you to improve...
NEW PRIORITIES IN B2B MARKETING AND SALES EGUIDE
The business environment in 2020 has influenced how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives and bring unexpected challenges, B2B organisations are playing...
Accelerating and Automating Your Marketing and Sales with a Single Digital Platform
Many B2B tech and telecoms businesses use digital platforms or even sell digital platforms, but don’t use them for their own marketing and sales. According to Trackvia, implementing a digital...
Sell More Services: 90 Day Marketing and Sales Transformation
In a challenging market, B2B tech and telecom businesses should be evolving and adapting their sales processes to drive momentum and build an online presence that shows relevancy. Your business...
Transforming B2B Sales: Adding Automation and Workflows
Sales automation can benefit your B2B tech and telecoms business in multiple ways. It can increase the productivity and performance of your sales team, improve accuracy and accelerate your sales...
5 Data Points B2Bs Should Be Collecting to Increase Sales
In our previous blog post ‘An Introduction to Lead Scoring’ we discussed the basics of what lead scoring was and the two types of data that your business needs to address in order to increase the...
