Most B2B companies have heard about the EU’s General Data Protection Regulation (GDPR). The new regulation aims to enhance the protection of EU citizens’ personal data by increasing the obligations of organisations to deal with data in a transparent and secure way.
Businesses that fail to comply with GDPR and incur a data breach that results in the loss of personal data can face enormous penalties, with the maximum fine being 4% of global annual turnover or €20 million – whichever is higher. However, businesses do have 72 hours to report an incident to have the chance to avoid the fine (Eureka).
Becoming GDPR compliant isn’t something that happens overnight, but with HubSpot it can be a reality.
HubSpot has embraced GDPR and incorporated it into its marketing automation platform. It understands the importance of the new regulation to B2B companies and has added features to make collecting, tracking and managing consent in a GDPR-compliant way as straightforward as possible.
Here are some of the ways HubSpot can remove the headache of GDPR:
Lawful basis of processing: When processing your contacts, HubSpot allows you to record the legal reason for using your customers data. There are three different options:
- Legitimate interest: If your contact is already a customer/lead.
- Performance of a contract: Your contact’s data is required to complete a contract.
- Freely given consent from a contact: If the contact has personally given you their contact information i.e. from a business card.
Consent: Before you obtain information about a potential customer you will need them to approve its use. HubSpot makes it easy for you to comply with GDPR by providing tick boxes on all tools that may require it i.e forms, messages and meetings. This will allow you to provide adequate notice to your new customers about how you’ll use their data and whether they agree to be contacted by you.
Easy opt outs: In HubSpot, your contact can withdraw their consent from your subscription preferences page. Once the above changes on consent are made, their contact record will update and automatically withdraw them from the subscription they signed up for.
Deletion: HubSpot makes it easy for you to permanently delete your customers’ data if requested. The portal is fully GDPR-compliant meaning your customers’ data can be securely deleted from your database, helping you avoid government fines.
Accessible data: HubSpot enables you to grant any access or portability request made by a customer into a readable format for them to download. This is done using HubSpot’s well-designed contacts list which makes searching for your customers’ data simple.
At Ilex, HubSpot has changed the way we do business. It’s allowed us to automate our processes which has not only enhanced our service offering, but also the way we deal with our clients. Being GDPR compliant was a priority for us, and with HubSpot we’ve easily incorporated it at the core of everything we do. We are confident that our clients’ data is stored in a secure and transparent way.
If you would like to learn more about HubSpot and the services it can provide your business, book a meeting with us today.
