In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close deals. For the first time, the only way to stay in front of these prospects was online or in the media.
With more and more in-person events returning and thriving, brands shouldn’t lose sight of the learnings from the recent past. Marketing has played a vital role in supporting sales over the last two years and has allowed brands to see first-hand how putting marketing first can provide sales with vital support when traditional B2B channels are inaccessible or limited.
For organisations to be successful and stay competitive within their market, organisations need to embrace these new marketing tools, re-invest in PR and focus on providing value to potential prospects in the form of thought leadership and helpful advice.
B2B organisations that are hitting the ground running now that events are back, used their time apart to diversify their marketing mix and try new things. They went from events-based marketing, which can be costly and difficult to scale, to looking for new efficiencies with different marketing tactics.
These are a few things that have worked well during the pandemic and should be continued to be deployed by B2B organisations:
- Borderless PR
- Executive Brand Building
- Simplified Customer Journeys
The guide includes:
- Bridging the gap for new opportunities.
- Understanding the things that worked well for B2B organisations in the pandemic.
- How to successfully change marketing efforts into leads.
- Managing and learning from the past to create the next steps.
Download our eGuide to learn why your B2B tech or telco brand should continue to use the new marketing tools post-pandemic, to help scale efficiently and reach more prospects.
