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Posts Tagged: consistency

Investing in Messaging Pays Off for B2B Brands

WoM, B2B, Brand-customer Relationship, Brand narrative, Branding, Communication, Consistency, Content, Control, Strategy, Engagement, Marketing, Messaging, Messaging For B2B Brands , 24 June, 2016

Investing time and resource on messaging will pay off in the long run. The benefits of investing in messaging far outweigh the cost of creating content without a strong foundation. From sales through...

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  • WoM
  • B2B
  • Brand-customer Relationship
  • Brand narrative
  • Branding
  • Communication
  • Consistency
  • Content
  • Control
  • Strategy
  • Engagement
  • Marketing
  • Messaging
  • Messaging For B2B Brands

4 Ways to Build Trust with B2B Content

trust, Voice, B2B, communications, Consistency, Content, Building Trust with B2B Content, Marketing, Purpose , 13 June, 2016

Trust is critical to any purchasing decision, from buying a new mobile phone to making multimillion-dollar infrastructure investments. To be willing to spend money, you have to believe in the...

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  • trust
  • Voice
  • B2B
  • communications
  • Consistency
  • Content
  • Building Trust with B2B Content
  • Marketing
  • Purpose
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