Effective B2B videos are great at engaging, nurturing and educating audiences. They can bring the brands and solutions to life and make it easy for prospects to take action. Hubspot says 50% of consumers prefer video content over other forms of content like emails, social posts, and blogs.
Planning and creating a B2B video can be challenging, but with video set to represent 82% of all IP traffic in 2021 (Hubspot), it is critical to incorporate video into your marketing strategy.
Here are some great examples of B2B tech and telecoms videos that tell a captivating story:
Arc - Giving you the Edge in the Middle East
Arc's launch video conveys a clear and coherent message about making it simple to connect across the Middle East. It uses stock footage to communicate who the brand is and tells a story about its purpose.
PCCW Global - HD Video Conferencing
PCCW Global uses a mix of 2D and 3D animation to talk about customer pain points and demonstrate how it can solve challenges around communications in global business. The video moves smoothly between ideas to deliver a logical conclusion: You need to talk to PCCW Global to learn more about this solution.
Telus - Reimagine a World with 5G
Telus uses 2D animation to tell an innovative story around how 5G is reimagining the world we live in. Each frame is carefully designed to capture its customers attention with engaging copy.
Salesforce - What is Salesforce?
Salesforce shows how effective video planning like using storyboards can help bring your ideas into focus. The video uses a mixture of stock and product footage to present their story of: What is Salesforce?
Twilio - What is Twilio?
Twilio demonstrates how visuals can create an immersive story that gives the viewer basic information for exploring who the brand is. It has a playful element but is still fitting for B2B audiences that want to work with clever companies that are also true professionals.
| Read our blog: 5 Tips For Creating An Inbound Strategy For B2B |
At Ilex, we develop scripts, storyboards and produce a whole range of corporate as part of the marketing mix. We deliver on time and on budget with an end-to-end solution.
If you would like to learn more about creating a corporate video for your business, book a meeting with us today!
