Ilex Insights

Ilex Community Manager

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Does Your Tech Content Pass The ‘Would I Read This’ Test?

Does Your Tech Content Pass The ‘Would I Read This’ Test?

One of the biggest challenges brands face is creating content that actually matters to their audience. This is particularly true for technology companies. For them, successful content takes topics...

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The B2B Content Checklist

Our B2B clients biggest concern when creating content is that what they produce will not grab their audience’s attention. When content is created for content’s sake or to simply demonstrate activity...

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