Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...
How an urban farm in Kuwait is using IoT, AI and cloud apps to digitally manage crops
There is a growing amount of pressure on the agricultural industry to adopt a sustainable approach to farming. A rising global population has resulted in a higher demand for food and with increased...
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
Arc Solutions Selects Ilex Content Strategies as its B2B Marketing and Communications Agency of Record
The Middle Eastern telecom infrastructure services company’s selection is intended to support long-term growth with local and global marketing and communications
Five Women in STEM to Celebrate on International Women’s Day
Throughout history, women in Science, Technology, Engineering and Mathematics (STEM) have paved the way for life as we know it today. For International Women’s Day we’ve put together our favourite 5...
TeleGeography Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The global telecommunications research firm has appointed Ilex to expand its presence in global enterprise IT media and support its international growth
How to Improve Your Google Ads Quality Score
One of the ways Google determines how well you’re targeting a potential lead is through Quality Scoring. Your Quality Score is dependent on how Google rates the efficiency and relevance of your...
Preparing for The Next Unexpected Event: Adapting Your B2B Marketing and Sales Processes
The business environment in 2020 has changed rapidly which is influencing how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives, B2B organisations are playing a...
Accelerating and Automating Your Marketing and Sales with a Single Digital Platform
Many B2B tech and telecoms businesses use digital platforms or even sell digital platforms, but don’t use them for their own marketing and sales. According to Trackvia, implementing a digital...
