A lot of the content potential customers consume online has a very specific purpose - to get them to buy, sign up or learn more about your business. So, when potential customers visit your site, what...
6 Steps To Setting Up a Successful LinkedIn Ads Campaign
LinkedIn boasts a network of over 756 million professionals who are increasingly engaging on the platform. The latest figures from LinkedIn suggest user sessions increased by 30% and conversations...
Engagement KPIs: Everything You Need to Know for Your B2B Business
Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...
What is the Buyer's Journey and Why Does it Matter?
Before making a purchase, a customer will go through a series of stages that will shape what they buy, and who they buy from. Working out who is best placed to serve you as a customer is known as...
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
Borderless PR: Taking Middle Eastern B2B Tech and Telecoms Companies Global
The Middle East is home to some of the most innovative and important B2B technology and telecoms companies in the world. It has used its geographic advantages to become one of the busiest digital...
Inbound Marketing in the Middle East: Capturing B2B Leads and Scaling Engagement Efficiently
Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...
How an urban farm in Kuwait is using IoT, AI and cloud apps to digitally manage crops
There is a growing amount of pressure on the agricultural industry to adopt a sustainable approach to farming. A rising global population has resulted in a higher demand for food and with increased...
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
