Before making a purchase, a customer will go through a series of stages that will shape what they buy, and who they buy from. Working out who is best placed to serve you as a customer is known as...
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
Borderless PR: Taking Middle Eastern B2B Tech and Telecoms Companies Global
The Middle East is home to some of the most innovative and important B2B technology and telecoms companies in the world. It has used its geographic advantages to become one of the busiest digital...
Inbound Marketing in the Middle East: Capturing B2B Leads and Scaling Engagement Efficiently
Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...
How an urban farm in Kuwait is using IoT, AI and cloud apps to digitally manage crops
There is a growing amount of pressure on the agricultural industry to adopt a sustainable approach to farming. A rising global population has resulted in a higher demand for food and with increased...
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
Arc Solutions Selects Ilex Content Strategies as its B2B Marketing and Communications Agency of Record
The Middle Eastern telecom infrastructure services company’s selection is intended to support long-term growth with local and global marketing and communications
Five Women in STEM to Celebrate on International Women’s Day
Throughout history, women in Science, Technology, Engineering and Mathematics (STEM) have paved the way for life as we know it today. For International Women’s Day we’ve put together our favourite 5...
TeleGeography Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The global telecommunications research firm has appointed Ilex to expand its presence in global enterprise IT media and support its international growth
