Massoud Hassani grew up on the edge of a windy desert in Afghanistan. He says that as a child his playing field was ridden with land mines and explosives, making it extremely dangerous and unsafe. It...
How KLM Is Servicing Its Social Media with Artificial intelligence
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
3 Tips for Getting Started on LinkedIn
LinkedIn is a Social Media platform specifically designed for professionals to connect and discuss all things business. For those within B2B sectors it holds a world of opportunities, the main one...
5 Reasons Why You Should Amplify Your Content
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...
How to Select the Best Tech and Telecoms Content Marketing Agency
Marketing complex tech and telecoms products and services can be hard and heavily time-intensive. The easiest way to produce quality content that accurately portrays your business at a down to earth...
Internship at Ilex Content Strategies
Like many students, after two years studying Marketing at University I was keen to see how everything I had learned could be applied in the real world. When browsing for placement opportunities I...
Marketing The Cloud: Helping Your Customers Sell Your Cloud Services
Selling cloud services through partners means looking at every aspect of cloud enablement. If you are delivering SaaS, UCaaS, PaaS or any other ‘as a service’ model, you need to support your channel...
2016: A Year of Real Change for Carriers, Service Providers and Their Enterprise Customers
The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels...
Technology Content: The Power of Social Media
Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?
