Technology content has to be simple, especially when communicating on social media platforms. But what is the true power of social media for technology brands?
Using Social Media Marketing (SMM) to engage with current and potential customers is becoming a unique competitive advantage. According to a 2015 report from Social Media Examiner, 69% of all marketers are effectively using SMM to develop brand loyalty and 92% of all marketers indicate that investing in social media results in greater exposure for their businesses.
8 key social media benefits for technology brands:
- Brand Attention:
Creating brand attention in the market enables technology brands to promote, position and target select products to a clearly defined audience. Creative content can engage multiple groups via multiple integrated platforms, increasing a brand’s following.
- Brand-user Relationship:
The value of creating a two-way conversation with new and existing customers should not be underestimated. Brands that can create a sense of familiarity and bond with customers have the potential to create a better product offering and more purposeful messaging.
Picking your platform is also vital. Distributing branded content in ecosystems where the customer feels greater control and comfort allows customer-brand relationships to develop without a feeling of financial incentive or pressure to spend which positively increases brand perception in the market.
- Brand Personality and Awareness:
By conveying brand personality online in order to create greater brand awareness, brands can access a more sophisticated or advanced trust with their connected audience. Which in turn creates a more superior brand following.
- Brand Authority and Trust:
Portraying a sense of authority by sharing market leadership content allows brands to convey expertise and knowledge that creates greater positioning in their market.
The importance of connectivity with your audience is vital, especially as more and more of the worlds population become interconnected via online channels and access to Internet increases. Social media has been outlined as a major trust building marketing activity and one that pays vast dividend in terms of loyalty, according to Social Media Examiner.
- Cultural Display and Community Involvement:
Cultural display allows brands to define who they are in the mind of their audience without losing trust. Displaying brand culture, opinion and interests via SMM influences audiences to align themselves with the brand, and activates the human interaction that online communication achieves.
- Brand-customer Transparency:
Defining a clear social presence online also gives brands access and a greater understanding of who and where potential customers are and how and why they interact with particular content. The value of listening to customers online can be overlooked by larger brands but according to Social Media Examiner 68% of marketers are using social media to gain marketing intelligence. This inside connection to audience’s opinions and preferences allows you to constantly improve and adapt by just taking the time to invest in conversation online.
- Brand Reach:
Social Media has been proven to increase brand reach. SMM gives brands access to a large population of customers online, which have never been so easily and cost effectively accessible. Traditional marketing quite simply can’t reach connected audiences in the way content or social media strategy can.
- Converting a community:
Building a clear social media presence simply allows your future prospects to engage with you and participate in your calls-to-action, leading to sales. According to a 2015 Social Media Examiner report, 77% of all marketers see an increase in traffic when implementing SMM.
Creating a clear, consistent and truly integrated social media strategy utilising interesting and accessible content creates a greater following and therefore an increased opportunity to convert.
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