As we continue through 2020 and restrictions imposed due to COVID-19 start to ease, events remain varied in the way that they will proceed, with some organisers opting for a virtual approach, whilst...
Top Tech & Telecoms Events
This year has introduced us to a new way of experiencing B2B tech and telecoms events, with many adapting to a virtual layout. Businesses that previously relied on attending trade shows have had to...
What is the ROI on Using HubSpot?
Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
Campaigning, Measuring and Delivering ROI on PR
The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for...
What’s The ‘Real’ ROI for Technology Brands Excelling in Content?
The real ROI for tech content is much greater than most people recognise. Content enables businesses to access the most effective way to target and engage audiences globally.
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