The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for...
5 Tips for Planning a B2B Campaign
Tech and telecoms companies are taking a tactical approach to their B2B marketing outreach. It often consists of ad-hoc and involves paid-for research reports, surveys and infographics that can't be...
5 Things to Learn from Southern Rail's Twitter Fail
Southern Rail's ill thought out Social Media campaign, 'Let's Strike Back', that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By...
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