The business environment in 2020 has changed rapidly which is influencing how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives, B2B organisations are playing a...
Accelerating and Automating Your Marketing and Sales with a Single Digital Platform
Many B2B tech and telecoms businesses use digital platforms or even sell digital platforms, but don’t use them for their own marketing and sales. According to Trackvia, implementing a digital...
Sell More Services: 90 Day Marketing and Sales Transformation
In a challenging market, B2B tech and telecom businesses should be evolving and adapting their sales processes to drive momentum and build an online presence that shows relevancy. Your business...
Transforming B2B Sales: Adding Automation and Workflows
Sales automation can benefit your B2B tech and telecoms business in multiple ways. It can increase the productivity and performance of your sales team, improve accuracy and accelerate your sales...
XConnect names Ilex Content Strategies as its Agency of Record
The world leader in global numbering intelligence has appointed Ilex to accelerate its growth with Inbound Marketing, Global PR, and Sales Enablement
B2B Marketing Strategies: 4 Top Tips to Adapt, Accelerate and Transform Your Business
As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...
What is the ROI on Using HubSpot?
Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their...
Beyond Events: Engaging and Nurturing Prospects in a New World
2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
