As we approach the midway point of 2020, businesses everywhere have had to adapt their marketing operations rapidly to continue to ensure effective outreach. The best laid plans have had to be...
What is the ROI on Using HubSpot?
Every B2B tech and telecoms company will want to know the return on investment (ROI) on their marketing activities. By calculating marketing ROI, organisations can measure the degree to which their...
Beyond Events: Engaging and Nurturing Prospects in a New World
2020 is not how we had planned it and people everywhere have had to adjust to a new way of living and working. For businesses that rely on attending trade shows and sponsoring events to get their...
Ilex Is Attending the Europe 2020 GCCM
The 12th Annual Global Carrier Community Meeting (GCCM) is taking place on the 10th and 11th February in London this year. The event will attract more than 1,000 club members representing...
Building a B2B Buyer Persona in HubSpot
Buyer personas are crucial for an effective B2B marketing strategy, as they provide clear guidance for adapting marketing efforts to specific types of target customers. By creating a small number of...
Targeted PR vs a Newswire: What Delivers More Business Value?
In B2B Public Relations (PR), one of the most popular questions we get asked is if it is better to do targeted outreach or just pop it on the wire. Of course, the ideal situation would be to have...
Ilex Becomes a Member of PTC
Ilex has just become a member of the Pacific Telecoms Council (PTC). We're proud to support an organisation that brings together the most innovative ICT companies in the Pacific Rim.
BOOK A MARKETING CONSULTATION WITH ILEX AT ITW 2019
The team from Ilex Content Strategies will be attending International Telecoms Week (ITW) 2019 in Atlanta and we want to meet you. Since the last ITW, we’ve added new marketing automation and Inbound...
HINTS AND TIPS TO GET YOU STARTED BEFORE INTERNATIONAL TELECOMS WEEK 2019
International Telecoms Week (ITW) grants content marketing teams the opportunity to reach over 7,000 telecom executives from across the globe. As the event closes in, we can’t wait to catch up with...
