HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages, Starter, Enterprise and Professional, each catered to a company’s specific marketing need. Marketing Hub provides businesses the opportunity to create multiple touch points and promote their content through every stage of a buyer’s journey.
At Ilex, the question we get asked the most about HubSpot packages is ‘what do I get if I buy HubSpot Marketing Professional?’
HubSpot Marketing Professional allows companies to run complete inbound marketing campaigns at scale with automation. This specific package includes everything from the basic Starter package and more.
Here are the key features you’ll receive when purchasing Marketing Hub Professional:
Marketing Automation
- Build customer journeys and automate dozens of different actions like email sends, data management, team notifications and more, using a robust visual editor.
Blogging tool
- Build a responsive, SEO-optimised blog in your HubSpot portal.
SEO and Content Strategy
- Modern SEO tools help you identify topics to write about, optimise your content around best practices, and see the value of your content creation efforts.
Social Media
- Schedule and publish updates, monitor terms, and analyse performance across Facebook, Instagram, LinkedIn, and other popular social platforms.
Landing Pages and Calls-to-Actions
- Build buttons and responsive landing pages to get more leads from your website.
Salesforce Integration
- Sync contacts, companies, deals and tasks between HubSpot and Salesforce
Smart Content
- Adapt your website and email content for specific segments of your audience.
A/B Testing
- Run A/B tests on landing pages and emails to optimise copy and design.
Custom reporting
- Create up to 25 custom reports on your HubSpot data.
Video Hosting and Management
- Host and manage video files inside your HubSpot account. Embed videos into web pages and blog posts, add CTAs and forms within videos to make them interactive, and track video performance with new performance page video analytics.
Multiple Teams
- Organise your users into groups that you can use to control access, filter reports and more.
We are a proud partner of HubSpot and have proven experience when it comes to onboarding our clients and automating their businesses. If you would like to use Marketing Hub Professional or other HubSpot packages to generate more leads and accelerate your business growth, book a meeting with us today.
