HubSpot is an inbound marketing automation platform bringing marketing, sales and services into one place, with a free CRM system at its core. It offers three different Marketing Hub packages,...
What Do I Get If I Buy HubSpot Marketing Hub Professional?
New year, New Job? Ilex Content Strategies is Hiring for a Marketing Senior Account Executive
Ilex is starting 2019 off with a bang. We have a year full of exciting plans, and we want to share it with a new addition to our team – a Marketing Senior Account Exec.
6 Steps for Creating an Awards Programme
Tech and Telecom industry awards can be a quick way to raise your profile and gain recognition for exceptional work over the past year. Even if you’re just shortlisted, you’re still being recognised...
B2B Content: Getting the Right Expertise Onboard
As specialist tech and telecoms agencies continue to shatter the status quo of B2B marketing and communications, traditional agencies that serve every kind of company are fighting to keep up. As such...
4 Ways to Successfully Communicate Innovation
The urge for businesses to innovate and not get left behind is growing. Companies who are taking pioneering steps within their business are not always recognised for their innovations. To keep up,...
5 Reasons Why You Should Amplify Your Content
Content marketing is a fundamental strategy for tech and telecoms businesses wishing to retain and expand on their current customer bases. However, creating this content alone is not enough, its...
- Touch Points
- Traditional
- Amplification
- B2B
- Blog Posts
- Brand
- Brand-customer Relationship
- Channel
- Communication
- Content
- Content Amplification
- Content marketing
- Content strategy
- CRM
- Social Media
- Social Media Marketing
- Strategy
- business
- Digital
- LinkeIn
- Marketing
- Momentum
- Platforms
- Sales
- Telecoms
- Technology
- Telecommunications
Ilex’s 4 Year Anniversary: Learning from 4 Years in Global Content Marketing
Why Technology Companies Have an Advantage in Content
In 2012 branded content grew beyond well-produced video and into full-scale publishing businesses. Coca-Cola’s ‘Journey’ was launched, Jay-Z’s ‘Life+Times’ came into its own and Facebook Stories all...
Simple Execution
At the beginning of January, I read The Game by Ken Dryden. A legend in Canada for being a great hockey goalie but over time has become more intriguing as a man that thinks deeply about his place in...
B2B Agency Report Card – What We Are Hearing
Many of our clients come to us after being disappointed by traditional or conventional PR and marketing agencies. They ask us to either fix the damage done or get quick results to get them back on...