In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including: Investments, Networks, Crypto, Cloud, Data Centres, Advertising,...
6 Steps To Setting Up a Successful LinkedIn Ads Campaign
LinkedIn boasts a network of over 756 million professionals who are increasingly engaging on the platform. The latest figures from LinkedIn suggest user sessions increased by 30% and conversations...
Simplifying Google Ads for B2B Tech and Telecoms
B2B businesses don’t often consider using Google Ads to boost their brand or generate leads. Many think that it’s not as important as traditional advertising or that it won’t reach the tailored...
Linxa Chooses Ilex Content Strategies to Accelerate its International Growth with Content and Communications
Ilex will provide this Software innovator in Wholesale Telecoms platforms with an outsourced marketing team designed to maximise efficiency and drive long-term growth
Floating 3D Ads: Taking Advertising into the Future
One piece of technology that lit up CES 2018 was Kino-mo’s 3D visual ads, the Hypervsn™. The UK-based start-up developed its technology that takes video content and displays it in mid-air with a...
Targeting a New Era of Digital Consumers
With every aspect of life integrated with digital devices, it is key for advertisers to understand how audiences consume media through different channels. It is not enough for them to just know who...
Internship at Ilex Content Strategies
Like many students, after two years studying Marketing at University I was keen to see how everything I had learned could be applied in the real world. When browsing for placement opportunities I...
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