Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of website traffic to gain a higher visibility of ranking in Google search. Today, more people than ever are...
B2B Social Media: How to Choose your B2B Channels
Over the past decade, social media has become a phenomenon with 3.484 billion active users worldwide and is the fastest and most efficient way for B2B brands to drive awareness and generate leads....
The Big News from International Telecoms Week 2019
International Telecoms Week (ITW) 2019 was a huge success for the Ilex team and our busiest ITW ever. It was great to catch up with our clients from around the world and make some new connections in...
B2B Organisations Need Better Visual Brands
A visual brand is a foundation for trust. It is critical for B2B organisations that want to win the trust of partners, employees and potential customers. A B2B organisation’s visual brand is often...
