Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
3 Press Releases to Post When Establishing Your Business’ Presence in New Markets
After a period of time operating in a specific market, businesses may experience stunted growth. As a result, they may look to expand in new markets to increase business and sales. However, markets...
Automating Your PR Process: Adding Value to Your Operations
Automation technology is changing the way we work. Across all sectors, businesses now recognise the benefits that embracing the appropriate automation tools can bring, from improving efficiencies to...
TRANSFORMING B2B TECH AND TELECOMS MARKETING IN THE MIDDLE EAST: ACCELERATING GROWTH AND DRIVING ENGAGEMENT IN A NEW ERA OF B2B MARKETING
Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...
Borderless PR: Taking Middle Eastern B2B Tech and Telecoms Companies Global
The Middle East is home to some of the most innovative and important B2B technology and telecoms companies in the world. It has used its geographic advantages to become one of the busiest digital...
3 Online Tools to Help B2B PR Teams
Public Relations (PR) is a busy and fast-paced industry that has to be ‘always on’. PR teams can feel stretched, especially in-house teams that have limited external support.
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
How to Draft a Press Release That Generates Coverage
A public relations (PR) strategy is an integral part of any complete comms plan. For B2B tech and telecoms companies, successfully communicating your milestones and successes effectively with the...
