Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around...
Borderless PR: Taking Middle Eastern B2B Tech and Telecoms Companies Global
The Middle East is home to some of the most innovative and important B2B technology and telecoms companies in the world. It has used its geographic advantages to become one of the busiest digital...
3 Online Tools to Help B2B PR Teams
Public Relations (PR) is a busy and fast-paced industry that has to be ‘always on’. PR teams can feel stretched, especially in-house teams that have limited external support.
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
How to Draft a Press Release That Generates Coverage
A public relations (PR) strategy is an integral part of any complete comms plan. For B2B tech and telecoms companies, successfully communicating your milestones and successes effectively with the...
TeleGeography Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The global telecommunications research firm has appointed Ilex to expand its presence in global enterprise IT media and support its international growth
XConnect names Ilex Content Strategies as its Agency of Record
The world leader in global numbering intelligence has appointed Ilex to accelerate its growth with Inbound Marketing, Global PR, and Sales Enablement
Campaigning, Measuring and Delivering ROI on PR
The topic of Public Relations (PR) often sparks debate within the marketing world, with some simply viewing traditional PR as time-consuming and ineffective, and others viewing it as a key tool for...
