Data analysis is playing a greater role in B2B sales. Understanding who your audience is, when they are active and how they are reachable is the key to successfully communicating with them.
Making Tier 1 Coverage for B2B Organisations a Reality
Tier 1 coverage doesn’t have to be out of reach for B2B tech and telecoms companies with complex technologies. Even if they don’t have a consumer story to tell, they can still secure Tier 1 coverage...
Expert-Led Content Strategy is Transforming B2B Marketing
Specialist in content strategy for tech and telecoms agencies will own the future of B2B marketing and communications. The days of generic tech and telecoms agencies that serve every kind of company...
Efficiently Growing Your Start-Up with an Outsourced Marketing Team
Start-ups often have limited resources but big ambitions. They want to conquer the world but desperately need to get recognised.
ITW 2019: The Road to Atlanta
International Telecoms Week (ITW) 2018 was a huge success for the Ilex team. We had our best year yet. It was great to catch up with our clients and B2B tech and telecoms companies from around the...
5 Tips for Marketers to Make International Telecoms Week a Success
International Telecoms Week (ITW), the leading wholesale telecommunications event is just around the corner. Like every year, it will be here faster than you think.
Meet Ilex at Capacity Europe
Our Director, Matthew Whalley will be attending Capacity Europe in London from the 24th - 26th October. He is booking meetings to discuss marketing, PR and content for carriers, Cloud service...
5 Things to Learn from Southern Rail's Twitter Fail
Southern Rail's ill thought out Social Media campaign, 'Let's Strike Back', that launched today is yet another example of how consumer brands fail to learn lessons from previous PR disasters. By...
PTC 2016: Reimagining Telecoms
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is...
Marketing a Streaming Service: The Difference Between Dre & Jay
We’ve been listening to the new Dr Dre album today in the Ilex offices and we noticed the difference between how Dr Dre and Jay Z marketed their streaming services.
