Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
Recent Posts
5 Reasons Why B2B Companies Should Adopt Content Marketing
Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
B2B TECH & TELECOMS NEWS (04/10/2021 - 08/10/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including IoT, subsea cables, broadband, carriers, quantum metro networks,...
eGuide: Borderless PR
The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that...
Getting Started with Channel Advertising
There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...
B2B TECH & TELECOMS NEWS (27/09/2021 - 01/10/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including APIs, data centres, 5G, electric vehicles, broadband, submarine...
Is Email Marketing Worth Investing In?
Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...
B2B TECH & TELECOMS NEWS (20/09/2021 - 24/09/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including fibre, internet, bitcoin, mobile, data centres, cyber security and...
Creating Presence at Capacity Europe 2021
Looking back at previous years of Capacity Europe, the event alone has seen over 2,500 attendees, with last year hitting 4,200 virtual attendees. At events this large, businesses have the opportunity...
B2B TECH & TELECOMS NEWS (13/09/2021 - 17/09/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including acquisitions, roaming charges, 5G, hacking, fraud, subsea cables...
