Inbound marketing adoption has grown rapidly in Europe and North America and there is an opportunity for more B2B organisations across the Middle East to use it to capture new leads and grow their...
Recent Posts
3 Online Tools to Help B2B PR Teams
Public Relations (PR) is a busy and fast-paced industry that has to be ‘always on’. PR teams can feel stretched, especially in-house teams that have limited external support.
B2B TECH & TELECOMS NEWS (04/05/21-07/05/21)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, data centres, cybersecurity and acquisitions. Here are our...
Why Your B2B Sales Team Should Be Using Email Sequences
Email sequences are an essential part of your sales development strategy. An email sequence is a series of emails automatically sent to your contacts by your sales team. They allow you to improve...
B2B TECH & TELECOMS NEWS (26/04/21-30/04/21)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including satellites, data centres, cybersecurity, 5G and ransomware. Here...
How an urban farm in Kuwait is using IoT, AI and cloud apps to digitally manage crops
There is a growing amount of pressure on the agricultural industry to adopt a sustainable approach to farming. A rising global population has resulted in a higher demand for food and with increased...
B2B TECH & TELECOMS NEWS (19/04/21-23/04/21)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, renewable energy, cyber security and data centres. Here are our...
How to Communicate Your Customer Experiences Through PR and Comms
In today’s business environment, companies are looking for more ways to improve their performance. Customer experience (CX) is increasingly becoming one of the most important areas to focus on. CX is...
B2B TECH & TELECOMS NEWS (12/04/21-16/04/21)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including acquisition, AI, satellites, data centres and apps. Here are our...
How to Use Google Analytics to Improve Your PR Campaigns
Public Relations (PR) is responsible for building trust, shifting people’s attention towards clients, and transforming awareness and trust into new relationships. In order for your B2B tech and...
