Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides...
Recent Posts
B2B TECH & TELECOMS NEWS (12/07/2021 - 16/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including cybersecurity, climate change, data centres, 5G and messaging.
What is the Buyer's Journey and Why Does it Matter?
Before making a purchase, a customer will go through a series of stages that will shape what they buy, and who they buy from. Working out who is best placed to serve you as a customer is known as...
B2B TECH & TELECOMS NEWS (05/07/2021 - 09/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, appointments, 5G, edge computing, cybersecurity and...
Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking
The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’...
B2B TECH & TELECOMS NEWS (28/06/2021 - 02/07/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including data centres, messaging, cryptocurrency, start-ups and cloud.
5 Steps to Creating an Effective Marketing Strategy
B2B tech and telecoms enterprises benefit from a consolidated marketing strategy to simplify the complexity of their offerings in a way which potential customers can understand.
B2B TECH & TELECOMS NEWS (21/06/2021 - 25/06/2021)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including mobile, malware, networks, VR, data centres and AI.
Tracking the Right KPIs for Your B2B Social Media Strategy
Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right...
B2B TECH & TELECOMS NEWS (14/06/21-18/06/21)
In this week's roundup, we looked at the top news stories from the B2B tech & telecoms industry. The stories cover topics including 5G, satellites, acquisition, data centres and legislation.
