Posts Tagged: b2b

How Tech Firm Zaps Cow Slurry with Artificial Lightning to Cut Methane Emissions

How Tech Firm Zaps Cow Slurry with Artificial Lightning to Cut Methane Emissions

Ilex always celebrates innovative technologies that provide modern solutions to modern problems. Read this case study to find out how a Norwegian Farm faced the challenge of reducing methane...

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telXira Selects Ilex Content Strategies as Its Global Public Relations Agency of Record

telXira Selects Ilex Content Strategies as Its Global Public Relations Agency of Record

The Switzerland-headquartered business messaging provider gains comprehensive marketing support as it serves more local enterprises and global service providers.

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Is LinkedIn Worth My Time?

Is LinkedIn Worth My Time?

The world of B2B marketing can often seem overwhelming. With an ever-expanding list of potential platforms, tools and channels to choose from, you may wonder where it is best to invest your time and...

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Integrating PR and SEO to Elevate Your Marketing Strategy

Integrating PR and SEO to Elevate Your Marketing Strategy

Search Engine Optimisation (SEO) is at the heart of many marketing strategies. It is the process of improving the quality and quantity of website traffic to a website from search engines.

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How To Write Blog Headlines That Create Clicks

How To Write Blog Headlines That Create Clicks

Your blog’s headline is the first impression you make on the reader.

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The Dos and Don'ts of Writing a Press Release to Achieve Maximum Impact

Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...

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Traditional PR Agency Hub Model No Longer Fit for Purpose  for B2B Technology and Telecoms Brands

Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands

Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets

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5 Reasons Why B2B Companies Should Adopt Content Marketing

5 Reasons Why B2B Companies Should Adopt Content Marketing

Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?

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Getting Started with Channel Advertising

Getting Started with Channel Advertising

There are many channels that B2B businesses can use to connect with their target audiences. However, being on the right ones are key. Utilising the right channels will help you promote your services,...

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Is Email Marketing Worth Investing In?

Is Email Marketing Worth Investing In?

Should your B2B business be using email marketing in 2021? According to HubSpot, there are 4 billion daily email users, with 64% of small businesses using email marketing to reach customers. Email...

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