Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative.
How to Build a Social Media Marketing Strategy for LinkedIn
LinkedIn has transformed from being a professional networking platform to an integral marketing tool used by businesses in over 200 countries. 66% of B2B organisations said that LinkedIn generated...
How Tech Firm Zaps Cow Slurry with Artificial Lightning to Cut Methane Emissions
Ilex always celebrates innovative technologies that provide modern solutions to modern problems. Read this case study to find out how a Norwegian Farm faced the challenge of reducing methane...
telXira Selects Ilex Content Strategies as Its Global Public Relations Agency of Record
The Switzerland-headquartered business messaging provider gains comprehensive marketing support as it serves more local enterprises and global service providers.
Is LinkedIn Worth My Time?
The world of B2B marketing can often seem overwhelming. With an ever-expanding list of potential platforms, tools and channels to choose from, you may wonder where it is best to invest your time and...
Integrating PR and SEO to Elevate Your Marketing Strategy
Search Engine Optimisation (SEO) is at the heart of many marketing strategies. It is the process of improving the quality and quantity of website traffic to a website from search engines.
How To Write Blog Headlines That Create Clicks
Your blog’s headline is the first impression you make on the reader.
The Dos and Don'ts of Writing a Press Release to Achieve Maximum Impact
Press Releases (PRs) enable you to get your company’s news straight to the target audience, creating awareness and momentum around your business. Cision’s State of the Media Report found press...
Traditional PR Agency Hub Model No Longer Fit for Purpose for B2B Technology and Telecoms Brands
Ilex Content Strategies’ eGuide explains why B2B tech and telecoms brands should adopt the Borderless approach to PR across multiple markets
5 Reasons Why B2B Companies Should Adopt Content Marketing
Content marketing is at the centre of any business. From engaging audiences on social media to attracting new leads through websites. So, what is content marketing?
