Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...
The Power of Video Content for Marketing in a Digital World
Over the past 15 years, the modern digital landscape has changed in ways we couldn’t even imagine. At the time, YouTube was starting to gain popularity by giving people a platform to share...
Empowering Future Female Leaders: Q&A With Ilex Founder and CEO Lucia Barbato
To acknowledge international women's day this year we’ve sat down with Founder and CEO of Ilex Content Strategies, Lucia Barbato. The team at Ilex is backed by the expertise of talented women who are...
National Apprenticeship Week
6th-12th February is National Apprenticeship Week, bringing together businesses and apprentices across the country to shine a light on apprentices' positive impact on individuals, businesses and the...
4 Reasons Why Your Business Should be Entering Industry Awards
The new year will bring a range of opportunities for your business and one of the biggest will be industry awards.
eGuide: A Guide to B2B Marketing in a Post-Pandemic World
In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...
How Press Releases Can Help B2B Tech and Telco Brands Achieve Their Marketing Objectives
Marketing enables businesses to drive up sales through strengthened brand image, awareness in target markets and increased traffic to your website. To reach these objectives, B2B tech and telco...
How to Use Rich Media to Drive Social Media Engagement
Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative.
How to Build a Social Media Marketing Strategy for LinkedIn
LinkedIn has transformed from being a professional networking platform to an integral marketing tool used by businesses in over 200 countries. 66% of B2B organisations said that LinkedIn generated...
