---
title: Ilex Insights | B2B (3)
description: B2B | Insights into B2B marketing for tech and telecoms  (3)
---

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com)

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# Posts Tagged: b2b

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20AI%20Image.gif?width=700&name=Ilex%20AI%20Image.gif)](https://blog.ilexcontent.com/blog/ai)

## [What Are the Implications of Generative AI for Public Relations?](https://blog.ilexcontent.com/blog/ai)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [AI](https://blog.ilexcontent.com/blog/tag/ai), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies), [Generative AI](https://blog.ilexcontent.com/blog/tag/generative-ai) ,  07 June, 2023 <https://blog.ilexcontent.com/blog/ai#comments-listing>

Artificial Intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. As a concept, AI has been around since the 1950s, but it has seen a surge in...

[Read More →](https://blog.ilexcontent.com/blog/ai)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [AI](https://blog.ilexcontent.com/blog/tag/ai)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)
- [Generative AI](https://blog.ilexcontent.com/blog/tag/generative-ai)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif?width=700&name=SmartCIC%20Appoints%20Chris%20Harper%20as%20Strategic%20Board%20Advisor%20to%20Accelerate%20Global%20Growth.gif)](https://blog.ilexcontent.com/blog/marketing)

## [Elevating your B2B Marketing Strategy - The Power of LinkedIn and Twitter](https://blog.ilexcontent.com/blog/marketing)

[Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  17 May, 2023 <https://blog.ilexcontent.com/blog/marketing#comments-listing>

Social media is constantly evolving. Initially created as a platform for keeping in touch with contacts, it has now become a vital tool for effectively reaching and engaging with targeted audiences...

[Read More →](https://blog.ilexcontent.com/blog/marketing)

- [Twitter](https://blog.ilexcontent.com/blog/tag/twitter)
- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/TCCTS.gif?width=700&name=TCCTS.gif)](https://blog.ilexcontent.com/blog/cct)

## [Ilex Attending CCT 2023](https://blog.ilexcontent.com/blog/cct)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Event](https://blog.ilexcontent.com/blog/tag/event), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Networking](https://blog.ilexcontent.com/blog/tag/networking) ,  27 April, 2023 <https://blog.ilexcontent.com/blog/cct#comments-listing>

Meet Ilex at The Cloud, Content and Telecoms Summit in Dublin, from the 20th-21st June.

[Read More →](https://blog.ilexcontent.com/blog/cct)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Event](https://blog.ilexcontent.com/blog/tag/event)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Networking](https://blog.ilexcontent.com/blog/tag/networking)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/SEO%20blog%20GIF%20LinkedIn.gif?width=700&name=SEO%20blog%20GIF%20LinkedIn.gif)](https://blog.ilexcontent.com/blog/seo)

## [The Importance of SEO in Achieving B2B Marketing Success](https://blog.ilexcontent.com/blog/seo)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [SEO](https://blog.ilexcontent.com/blog/tag/seo), [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies) ,  12 April, 2023 <https://blog.ilexcontent.com/blog/seo#comments-listing>

Search Engine Optimisation (SEO)is astrategyused to drivepotential interest to your website organically. It is used by businesses to achieve a higher ranking in search engines, such as Google. Higher...

[Read More →](https://blog.ilexcontent.com/blog/seo)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [SEO](https://blog.ilexcontent.com/blog/tag/seo)
- [Marketing Strategies](https://blog.ilexcontent.com/blog/tag/marketing-strategies)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/The%20power%20of%20video%20content%20-%20linkedin%20image.gif?width=700&name=The%20power%20of%20video%20content%20-%20linkedin%20image.gif)](https://blog.ilexcontent.com/blog/videocontent)

## [The Power of Video Content for Marketing in a Digital World](https://blog.ilexcontent.com/blog/videocontent)

[Video](https://blog.ilexcontent.com/blog/tag/video), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [ContentMarketing](https://blog.ilexcontent.com/blog/tag/contentmarketing) ,  15 March, 2023 <https://blog.ilexcontent.com/blog/videocontent#comments-listing>

Over the past 15 years, the modern digital landscape has changed in ways we couldn’t even imagine. At the time, YouTube was starting to gain popularity by giving people a platform to share...

[Read More →](https://blog.ilexcontent.com/blog/videocontent)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [ContentMarketing](https://blog.ilexcontent.com/blog/tag/contentmarketing)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/INTERNATIONAL%20WOMENS%20DAY%20SOCIAL%20IMAGE%20FINAL.gif?width=700&name=INTERNATIONAL%20WOMENS%20DAY%20SOCIAL%20IMAGE%20FINAL.gif)](https://blog.ilexcontent.com/blog/iwd)

## [Empowering Future Female Leaders: Q&A With Ilex Founder and CEO Lucia Barbato](https://blog.ilexcontent.com/blog/iwd)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [international women's day](https://blog.ilexcontent.com/blog/tag/international-womens-day) ,  08 March, 2023 <https://blog.ilexcontent.com/blog/iwd#comments-listing>

To acknowledge international women's day this year we’ve sat down with Founder and CEO of Ilex Content Strategies, Lucia Barbato. The team at Ilex is backed by the expertise of talented women who are...

[Read More →](https://blog.ilexcontent.com/blog/iwd)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [international women's day](https://blog.ilexcontent.com/blog/tag/international-womens-day)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/Graphic%20Motion%20(1).gif?width=700&name=Graphic%20Motion%20(1).gif)](https://blog.ilexcontent.com/blog/graphic_motion_blog)

## [How Graphic Motion is Revolutionising B2B Marketing](https://blog.ilexcontent.com/blog/graphic_motion_blog)

[Video](https://blog.ilexcontent.com/blog/tag/video), [Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [Blog](https://blog.ilexcontent.com/blog/tag/blog), [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship), [marketing agency](https://blog.ilexcontent.com/blog/tag/marketing-agency) ,  20 February, 2023 <https://blog.ilexcontent.com/blog/graphic_motion_blog#comments-listing>

[Read More →](https://blog.ilexcontent.com/blog/graphic_motion_blog)

- [Video](https://blog.ilexcontent.com/blog/tag/video)
- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing)
- [Blog](https://blog.ilexcontent.com/blog/tag/blog)
- [Blog Content](https://blog.ilexcontent.com/blog/tag/blog-content)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship)
- [marketing agency](https://blog.ilexcontent.com/blog/tag/marketing-agency)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/_I%20couldn%E2%80%99t%20recommend%20Ilex%20enough%20if%20you%E2%80%99re%20looking%20for%20a%20workplace%20that%20supports%20your%20goals%20and%20drives%20you%20to%20a%20successful%20career....png?width=700&name=_I%20couldn%E2%80%99t%20recommend%20Ilex%20enough%20if%20you%E2%80%99re%20looking%20for%20a%20workplace%20that%20supports%20your%20goals%20and%20drives%20you%20to%20a%20successful%20career....png)](https://blog.ilexcontent.com/blog/national_apprenticeship_week)

## [National Apprenticeship Week](https://blog.ilexcontent.com/blog/national_apprenticeship_week)

[Agency](https://blog.ilexcontent.com/blog/tag/agency), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications), [PR](https://blog.ilexcontent.com/blog/tag/pr), [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship), [marketing agency](https://blog.ilexcontent.com/blog/tag/marketing-agency) ,  06 February, 2023 <https://blog.ilexcontent.com/blog/national_apprenticeship_week#comments-listing>

6th-12th February is National Apprenticeship Week, bringing together businesses and apprentices across the country to shine a light on apprentices' positive impact on individuals, businesses and the...

[Read More →](https://blog.ilexcontent.com/blog/national_apprenticeship_week)

- [Agency](https://blog.ilexcontent.com/blog/tag/agency)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Marketing and communications](https://blog.ilexcontent.com/blog/tag/marketing-and-communications)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [apprenticeship](https://blog.ilexcontent.com/blog/tag/apprenticeship)
- [marketing agency](https://blog.ilexcontent.com/blog/tag/marketing-agency)

[![4 Reasons Why Header](https://blog.ilexcontent.com/hs-fs/hubfs/Safe%20in%20Sussex%20(3).gif?width=700&name=Safe%20in%20Sussex%20(3).gif)](https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards)

## [4 Reasons Why Your Business Should be Entering Industry Awards](https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards)

[Voice](https://blog.ilexcontent.com/blog/tag/voice), [Awards](https://blog.ilexcontent.com/blog/tag/awards), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [business](https://blog.ilexcontent.com/blog/tag/business), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [Awareness](https://blog.ilexcontent.com/blog/tag/awareness), [Talent](https://blog.ilexcontent.com/blog/tag/talent) ,  16 December, 2022 <https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards#comments-listing>

The new year will bring a range of opportunities for your business and one of the biggest will be industry awards.

[Read More →](https://blog.ilexcontent.com/blog/4-reasons-why-your-business-should-be-entering-industry-awards)

- [Voice](https://blog.ilexcontent.com/blog/tag/voice)
- [Awards](https://blog.ilexcontent.com/blog/tag/awards)
- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [business](https://blog.ilexcontent.com/blog/tag/business)
- [Industry](https://blog.ilexcontent.com/blog/tag/industry)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [Awareness](https://blog.ilexcontent.com/blog/tag/awareness)
- [Talent](https://blog.ilexcontent.com/blog/tag/talent)

[![](https://blog.ilexcontent.com/hs-fs/hubfs/9-2.png?width=700&name=9-2.png)](https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022)

## [eGuide: A Guide to B2B Marketing in a Post-Pandemic World](https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022)

[B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Marketing](https://blog.ilexcontent.com/blog/tag/marketing), [PR](https://blog.ilexcontent.com/blog/tag/pr), [Sales](https://blog.ilexcontent.com/blog/tag/sales), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [eGuide](https://blog.ilexcontent.com/blog/tag/eguide), [pandemic](https://blog.ilexcontent.com/blog/tag/pandemic) ,  24 May, 2022 <https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022#comments-listing>

In the last few years, the importance of a brand's digital identity has increased massively. In-person events were off-limits, but businesses still needed to continue to generate leads and close...

[Read More →](https://blog.ilexcontent.com/blog/post-pandemic-eguide-2022)

- [B2B](https://blog.ilexcontent.com/blog/tag/b2b)
- [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy)
- [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content)
- [Marketing](https://blog.ilexcontent.com/blog/tag/marketing)
- [PR](https://blog.ilexcontent.com/blog/tag/pr)
- [Sales](https://blog.ilexcontent.com/blog/tag/sales)
- [Tech](https://blog.ilexcontent.com/blog/tag/tech)
- [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications)
- [eGuide](https://blog.ilexcontent.com/blog/tag/eguide)
- [pandemic](https://blog.ilexcontent.com/blog/tag/pandemic)

Page 3 of 23 [‹‹ First](https://blog.ilexcontent.com/blog/tag/b2b/page/1) [‹ Previous](https://blog.ilexcontent.com/blog/tag/b2b/page/2) [1](https://blog.ilexcontent.com/blog/tag/b2b/page/1) [2](https://blog.ilexcontent.com/blog/tag/b2b/page/2) [3](https://blog.ilexcontent.com/blog/tag/b2b/page/3) [4](https://blog.ilexcontent.com/blog/tag/b2b/page/4) [5](https://blog.ilexcontent.com/blog/tag/b2b/page/5) [...](https://blog.ilexcontent.com/blog/tag/b2b/page/8) [23](https://blog.ilexcontent.com/blog/tag/b2b/page/23) [Next ›](https://blog.ilexcontent.com/blog/tag/b2b/page/4) [Last ››](https://blog.ilexcontent.com/blog/tag/b2b/page/23)

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