In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...
Marketing Lifecycle: Delivering an End-to-End Customer Experience
B2B,
Brand-customer Relationship,
communications,
Content,
Customer Insight,
Campaigns,
Engagement,
Marketing,
Customer Experience
,
05 August, 2019
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
Twitter,
Analytics,
B2B,
Big Data,
Content,
Customer Insight,
Data,
Data Analytics,
Social Media,
influence,
Marketing,
Online
,
28 October, 2015
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...
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