Posts Tagged: customer insight

Marketing Lifecycle: Delivering an End-to-End Customer Experience

Marketing Lifecycle: Delivering an End-to-End Customer Experience

In present-day business, it is simply not enough for B2B tech and telecom companies to have a strong product or service in the hopes that customers will continue to purchase them. It goes far beyond...

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THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY

THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY

The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...

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