Many B2B tech and telecoms businesses have upgraded their spreadsheets for more advanced customer relations management (CRM) systems to help maintain control over their data and enhance the overall...
What Impact Does the Way You Process Data Have on Your Sales and Marketing Materials?
Scientists have discovered that when we consume large quantities of data our brain creates shortcuts to fine pick the most important information. In most cases it will typically focus on 3-4 key...
5 Tips to Organically Grow Your Social Media Presence
For tech and telco businesses, organically growing your Social Media presence online can be critical in raising awareness of your brand and building relationships with potential customers.
How KLM Is Servicing Its Social Media with Artificial intelligence
Customer Relationship Management (CRM) is critical to upholding a brand’s reputation; an unhappy customer can be lost to a competitor or can create negative reviews. It is therefore important that if...
2016: A Year of Real Change for Carriers, Service Providers and Their Enterprise Customers
The telecoms sector is changing beyond recognition. Indications of that change were everywhere during 2014 and 2015, and in 2016 they can be expected to bite harder and deeper, affecting all levels...
PTC 2016: Reimagining Telecoms
The next annual PTC conference, which runs from 17 to 20 of January in Hawaii, is unmissable for any stakeholder in the communications ecosystem who wants to truly understand how our industry is...
THE INFLUENCING POWER OF DATA ANALYTICS IN YOUR CONTENT STRATEGY
The value of data is undeniable. As the cloud evolution increases in momentum and data access and storage is streamlined, data-monetisation is now a crucial competitive factor in the marketplace. So,...