--- title: Ilex Insights | Social Media Strategy description: Social Media Strategy | Insights into B2B marketing for tech and telecoms --- [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20Content%20Logo_High%20Res%20copy-1.png?width=2048&height=1229&name=Ilex%20Content%20Logo_High%20Res%20copy-1.png)](http://www.ilexcontent.com) - [Home](https://www.ilexcontent.com) - [Our Services](https://weare.ilexcontent.com/our-services) - [Blog](https://blog.ilexcontent.com/blog) - [Contact Us](https://www.ilexcontent.com/#contact) # Posts Tagged: social media strategy [![](https://blog.ilexcontent.com/hs-fs/hubfs/Updated%20Ilex%20Blog%20Images.jpg?width=700&name=Updated%20Ilex%20Blog%20Images.jpg)](https://blog.ilexcontent.com/blog/global-b2b-tech-telecoms-news-25/08/2025-29/08/2025) ## [Global B2B TECH & TELECOMS NEWS (25/08/2025 - 29/08/2025)](https://blog.ilexcontent.com/blog/global-b2b-tech-telecoms-news-25/08/2025-29/08/2025) [Video](https://blog.ilexcontent.com/blog/tag/video), [AI](https://blog.ilexcontent.com/blog/tag/ai), [Apple](https://blog.ilexcontent.com/blog/tag/apple), [Artificial Intelligence](https://blog.ilexcontent.com/blog/tag/artificial-intelligence), [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security), [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Hackers](https://blog.ilexcontent.com/blog/tag/hackers), [IoT](https://blog.ilexcontent.com/blog/tag/iot), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks), [Smartphones](https://blog.ilexcontent.com/blog/tag/smartphones), [EE](https://blog.ilexcontent.com/blog/tag/ee), [Data Breach](https://blog.ilexcontent.com/blog/tag/data-breach), [OpenAI](https://blog.ilexcontent.com/blog/tag/openai), [Anthropic](https://blog.ilexcontent.com/blog/tag/anthropic), [Online Safety](https://blog.ilexcontent.com/blog/tag/online-safety), [Japan](https://blog.ilexcontent.com/blog/tag/japan), [Juniper Research](https://blog.ilexcontent.com/blog/tag/juniper-research), [Colt Technology](https://blog.ilexcontent.com/blog/tag/colt-technology), [SK Telecom](https://blog.ilexcontent.com/blog/tag/sk-telecom) , 29 August, 2025 This week's roundup looked at the top news stories from the Global B2B tech & telecoms industry. [Read More →](https://blog.ilexcontent.com/blog/global-b2b-tech-telecoms-news-25/08/2025-29/08/2025) - [Video](https://blog.ilexcontent.com/blog/tag/video) - [AI](https://blog.ilexcontent.com/blog/tag/ai) - [Apple](https://blog.ilexcontent.com/blog/tag/apple) - [Artificial Intelligence](https://blog.ilexcontent.com/blog/tag/artificial-intelligence) - [Cyber Security](https://blog.ilexcontent.com/blog/tag/cyber-security) - [Data Centre](https://blog.ilexcontent.com/blog/tag/data-centre) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Hackers](https://blog.ilexcontent.com/blog/tag/hackers) - [IoT](https://blog.ilexcontent.com/blog/tag/iot) - [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [Cyberattacks](https://blog.ilexcontent.com/blog/tag/cyberattacks) - [Smartphones](https://blog.ilexcontent.com/blog/tag/smartphones) - [EE](https://blog.ilexcontent.com/blog/tag/ee) - [Data Breach](https://blog.ilexcontent.com/blog/tag/data-breach) - [OpenAI](https://blog.ilexcontent.com/blog/tag/openai) - [Anthropic](https://blog.ilexcontent.com/blog/tag/anthropic) - [Online Safety](https://blog.ilexcontent.com/blog/tag/online-safety) - [Japan](https://blog.ilexcontent.com/blog/tag/japan) - [Juniper Research](https://blog.ilexcontent.com/blog/tag/juniper-research) - [Colt Technology](https://blog.ilexcontent.com/blog/tag/colt-technology) - [SK Telecom](https://blog.ilexcontent.com/blog/tag/sk-telecom) [![](https://blog.ilexcontent.com/hs-fs/hubfs/Ilex%20blog%20image-2.gif?width=700&name=Ilex%20blog%20image-2.gif)](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers) ## [Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Blogs](https://blog.ilexcontent.com/blog/tag/blogs), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) , 18 January, 2024 Social Media in B2B: Creating an Effective Strategy to Attract and Retain Customers [Read More →](https://blog.ilexcontent.com/blog/social-media-in-b2b-creating-an-effective-strategy-to-attract-and-retain-customers) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post) - [Blogs](https://blog.ilexcontent.com/blog/tag/blogs) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) [![](https://blog.ilexcontent.com/hs-fs/hubfs/Copy%20of%20Tech%20%26%20Telecom%20News-2-2-1.gif?width=700&name=Copy%20of%20Tech%20&%20Telecom%20News-2-2-1.gif)](https://blog.ilexcontent.com/blog/scheduling-and-automation-the-tools-for-social-media-success) ## [Scheduling and Automation: The Tools for Social Media Success](https://blog.ilexcontent.com/blog/scheduling-and-automation-the-tools-for-social-media-success) [Applications](https://blog.ilexcontent.com/blog/tag/applications), [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing), [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy), [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom), [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post), [Computer](https://blog.ilexcontent.com/blog/tag/computer), [Data](https://blog.ilexcontent.com/blog/tag/data), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Digital](https://blog.ilexcontent.com/blog/tag/digital), [Industry](https://blog.ilexcontent.com/blog/tag/industry), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications), [automation](https://blog.ilexcontent.com/blog/tag/automation), [how-to](https://blog.ilexcontent.com/blog/tag/how-to), [scheduling](https://blog.ilexcontent.com/blog/tag/scheduling) , 26 September, 2022 [Read More →](https://blog.ilexcontent.com/blog/scheduling-and-automation-the-tools-for-social-media-success) - [Applications](https://blog.ilexcontent.com/blog/tag/applications) - [B2B Content Marketing](https://blog.ilexcontent.com/blog/tag/b2b-content-marketing) - [B2B strategy](https://blog.ilexcontent.com/blog/tag/b2b-strategy) - [B2B. Telecom](https://blog.ilexcontent.com/blog/tag/b2b-telecom) - [Blog Post](https://blog.ilexcontent.com/blog/tag/blog-post) - [Computer](https://blog.ilexcontent.com/blog/tag/computer) - [Data](https://blog.ilexcontent.com/blog/tag/data) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Digital](https://blog.ilexcontent.com/blog/tag/digital) - [Industry](https://blog.ilexcontent.com/blog/tag/industry) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [Telecommunications](https://blog.ilexcontent.com/blog/tag/telecommunications) - [automation](https://blog.ilexcontent.com/blog/tag/automation) - [how-to](https://blog.ilexcontent.com/blog/tag/how-to) - [scheduling](https://blog.ilexcontent.com/blog/tag/scheduling) [![How to Use Rich Media to Drive Social Media Engagement](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202022-03-29%20at%2009.56.52.png?width=700&name=Screenshot%202022-03-29%20at%2009.56.52.png)](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement) ## [How to Use Rich Media to Drive Social Media Engagement](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement) [Twitter](https://blog.ilexcontent.com/blog/tag/twitter), [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Facebook](https://blog.ilexcontent.com/blog/tag/facebook), [Instagram](https://blog.ilexcontent.com/blog/tag/instagram), [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Rich Media](https://blog.ilexcontent.com/blog/tag/rich-media) , 11 April, 2022 [1](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement#comments-listing) Why is social media engagement important? Engagement such as likes, views, shares, and clicks provide you with insight into your audience and what content they see as valuable and informative. [Read More →](https://blog.ilexcontent.com/blog/how-to-use-rich-media-to-drive-social-media-engagement) - [Twitter](https://blog.ilexcontent.com/blog/tag/twitter) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Facebook](https://blog.ilexcontent.com/blog/tag/facebook) - [Instagram](https://blog.ilexcontent.com/blog/tag/instagram) - [LinkedIn](https://blog.ilexcontent.com/blog/tag/linkedin) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [Rich Media](https://blog.ilexcontent.com/blog/tag/rich-media) [![Engagement KPIs: Everything You Need to Know for Your B2B Business](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-30%20at%2010.53.29.png?width=700&name=Screenshot%202021-06-30%20at%2010.53.29.png)](https://blog.ilexcontent.com/blog/engagement-kpis-everything-you-need-to-know-for-your-b2b-business) ## [Engagement KPIs: Everything You Need to Know for Your B2B Business](https://blog.ilexcontent.com/blog/engagement-kpis-everything-you-need-to-know-for-your-b2b-business) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Engagement](https://blog.ilexcontent.com/blog/tag/engagement), [Technology](https://blog.ilexcontent.com/blog/tag/technology), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 19 July, 2021 Social media engagement is a key KPI to be measuring. It measures the number of likes, comments, shares, clicks and mentions that you are receiving across your social channels. The metric provides... [Read More →](https://blog.ilexcontent.com/blog/engagement-kpis-everything-you-need-to-know-for-your-b2b-business) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Engagement](https://blog.ilexcontent.com/blog/tag/engagement) - [Technology](https://blog.ilexcontent.com/blog/tag/technology) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) [![Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-06-18%20at%2010.44.13.png?width=700&name=Screenshot%202021-06-18%20at%2010.44.13.png)](https://blog.ilexcontent.com/blog/breaking-down-the-reach-kpi-the-4-elements-your-b2b-business-should-be-tracking) ## [Breaking Down the Reach KPI: The 4 Elements Your B2B Business Should be Tracking](https://blog.ilexcontent.com/blog/breaking-down-the-reach-kpi-the-4-elements-your-b2b-business-should-be-tracking) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 05 July, 2021 The first step to understanding your presence and value on social media is through tracking your social media KPIs. In our previous blog, ‘Tracking the Right KPIs for Your B2B Social Media Strategy,’... [Read More →](https://blog.ilexcontent.com/blog/breaking-down-the-reach-kpi-the-4-elements-your-b2b-business-should-be-tracking) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) [![Tracking the Right KPIs for Your B2B Social Media Strategy](https://blog.ilexcontent.com/hs-fs/hubfs/Screenshot%202021-07-14%20at%2015.22.53.png?width=700&name=Screenshot%202021-07-14%20at%2015.22.53.png)](https://blog.ilexcontent.com/blog/tracking-the-right-kpis-for-your-b2b-social-media-strategy) ## [Tracking the Right KPIs for Your B2B Social Media Strategy](https://blog.ilexcontent.com/blog/tracking-the-right-kpis-for-your-b2b-social-media-strategy) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech), [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) , 21 June, 2021 Measuring and evaluating the success of a brand goes beyond justifying a marketing budget. Tracking specific insights enables a business to ensure its social media strategy is connecting to the right... [Read More →](https://blog.ilexcontent.com/blog/tracking-the-right-kpis-for-your-b2b-social-media-strategy) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) - [KPIs](https://blog.ilexcontent.com/blog/tag/kpis) [![](https://blog.ilexcontent.com/hs-fs/hubfs/zxc.png?width=700&name=zxc.png)](https://blog.ilexcontent.com/blog/how-b2b-businesses-can-create-new-opportunities-with-social-media-marketing) ## [How B2B Businesses Can Create New Opportunities with Social Media Marketing](https://blog.ilexcontent.com/blog/how-b2b-businesses-can-create-new-opportunities-with-social-media-marketing) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms), [Tech](https://blog.ilexcontent.com/blog/tag/tech) , 07 June, 2021 Today, a large proportion of businesses are on social media, and this should include your B2B tech and telecoms business. Social Media Marketing (SMM) is a critical part of a marketing strategy.... [Read More →](https://blog.ilexcontent.com/blog/how-b2b-businesses-can-create-new-opportunities-with-social-media-marketing) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Telecoms](https://blog.ilexcontent.com/blog/tag/telecoms) - [Tech](https://blog.ilexcontent.com/blog/tag/tech) [![](https://blog.ilexcontent.com/hs-fs/hubfs/ert.png?width=700&name=ert.png)](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar) ## [5 Top Tips for Creating a Strategic Content Calendar](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar) [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips), [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing), [Social Media](https://blog.ilexcontent.com/blog/tag/social-media), [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content), [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing), [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) , 08 April, 2020 Creating a strategic content calendar is one of those tasks that seems more daunting than it needs to be. The idea of putting one together might even leave you feeling overwhelmed. A content calendar... [Read More →](https://blog.ilexcontent.com/blog/5-top-tips-for-creating-a-strategic-content-calendar) - [5 Tips](https://blog.ilexcontent.com/blog/tag/5-tips) - [Content marketing](https://blog.ilexcontent.com/blog/tag/content-marketing) - [Social Media](https://blog.ilexcontent.com/blog/tag/social-media) - [Social Media Marketing](https://blog.ilexcontent.com/blog/tag/social-media-marketing) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Strategic content](https://blog.ilexcontent.com/blog/tag/strategic-content) - [Digital Marketing](https://blog.ilexcontent.com/blog/tag/digital-marketing) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) - [Marketing Plan](https://blog.ilexcontent.com/blog/tag/marketing-plan) [![](https://blog.ilexcontent.com/hs-fs/hubfs/sdf.png?width=700&name=sdf.png)](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) ## [How to Promote Your B2B Company with Hashtags](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) [B2B](https://blog.ilexcontent.com/blog/tag/b2b), [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy), [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag), [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) , 08 April, 2020 Hashtags are a key element to a B2B social media strategy. You need to know how to strategically implement them into your content in order to expand your content reach, amplify your brand, target... [Read More →](https://blog.ilexcontent.com/blog/how-to-promote-your-b2b-company-with-hashtags) - [B2B](https://blog.ilexcontent.com/blog/tag/b2b) - [Social Media Strategy](https://blog.ilexcontent.com/blog/tag/social-media-strategy) - [Hashtag](https://blog.ilexcontent.com/blog/tag/hashtag) - [Inbound Marketing](https://blog.ilexcontent.com/blog/tag/inbound-marketing) Page 1 of 2 [1](https://blog.ilexcontent.com/blog/tag/social-media-strategy/page/1) [2](https://blog.ilexcontent.com/blog/tag/social-media-strategy/page/2) [Next ›](https://blog.ilexcontent.com/blog/tag/social-media-strategy/page/2) [Last ››](https://blog.ilexcontent.com/blog/tag/social-media-strategy/page/2) ### Recent Posts ### Recent Comments [![Ilex Content](https://blog.ilexcontent.com/hubfs/ilexcontent_April2019/Images/logo-small.png)](https://www.ilexcontent.com/) [Email](mailto:info@ilexcontent.com) [Twitter](https://twitter.com/ilexcontent) [LinkedIn](https://www.linkedin.com/company/ilex-content-strategies) Copyright 2023 © Ilex Content Strategies Ltd.